Creating a Great Client Experience in a COVID-19 World
The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
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The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.
Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.
Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.
PRAVANA introduces an all-new additive option to expand stylists’ color palettes with the launch of VIVIDS Clear-Dilute. The latest addition to the collection allows colorists to lighten their VIVIDS shades without sacrificing vibrant tonality.
"I had the pleasure of meeting this client for the first time after she was inspired by a similar look I did on another client," says Ashlie Marmo (@ashytones). "It has been quite a few years that anything had been done to her hair so she was looking for a BIG change."
With the launch of Pravana’s Express Tones After Dark, colorists can achieve long-lasting, rich deposits with high shine in 5-15 minutes at the bowl.
Some tips on pricing, maintenance, and then the process for this "girl on fire" finish.
And spy some examples of great cuts and color by this uber-talented artist.
This client was looking for a dimensional, rooty red violet for her birthday. Challenge accepted, and mission accomplished by one of MODERN'S favorite colorists.