
Modernist Jewels Collection by Kirstin Forbes
With Pravana color and styling products, stylist Kirstin Forbes creates sleek, glossy, gilded looks.

With Pravana color and styling products, stylist Kirstin Forbes creates sleek, glossy, gilded looks.

This intense transformation required patience and creative formulation to maintain the integrity of the hair.

Achieve prismatic dimension with just one shade in Pravana's VIVIDS Crystals collection. Inspired by healing crystals, the collection is unique in that if you apply the color to multi-level hair, you'll see true to tone dimension across levels 7-10 instead of one global color. The shades come in Aquamarine, Garnet, Jade, Rose Quartz, Sunstone and Purple Tourmaline.

One look at this hair color and you'll feel like you're floating in the clouds! This dreamy, prismatic color can be re-created only with the help of Pravana VIVIDS Crystals. Created by the collective artists Melody and Michael Lowenstein, at Ross Michaels Salon, find out the formula inside.
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Dubbed "Gem Roots" by Pravana Collective Artist, Chita Beseau, this look features a waterfall of colors ranging from VIVIDS Purple Tourmaline to PASTELS Mystical Mint to VIVIDS Rose Quartz.
Sponsored by Pravana

This multi-dimensional tri-color colormelt by Pravana Collective Artist, Presley Poe, is so mesmerizing! Poe used VIVIDS Crystals, unique pigments that reflect consistent, saturated tonal value, making it easy to achieve a prismatic look.
Sponsored by Pravana

Henkel and Pravana announce John Miller as the new Vice President of Sales and Education at Pravana. Miller, an industry veteran of more than 29 years, will lead the Sales and Education teams through the next phase of the brand in partnership with Henkel Beauty Care.

ColorLush is a demi-color by Pravana that's free of ammonia and MEA (monoethanolamine), and creates rich color that improves the integrity of the hair, leaving it feeling healthier, while imparting shine.

A storm is brewing! There's a 100 percent chance of your clients falling in love with these glamorous and gloomy styles that blew us away.

Pravana introduces Vivids Crystals—six dimensional shades inspired by healing crystals. The colors are pigmented to reflect consistent, saturated tonal value, which causes it to have a prismatic effect.

Learn how to create an icy dimensional blue by by Pravana Collective Artist, Presley Poe, using Pravana 5B and Clear with blue additive.
Sponsored by Pravana

Metallic hair is here to stay! We have an exclusive peek at how to achieve this mauve metallic colormelt created by Pravana Collective Artist, Presley Poe.
Sponsored by Pravana

Melody and Michael Lowenstein of Ross Michaels Salon, the PRAVANA Collective hair artists behind the holographic hair movement, drew inspiration from the ever-popular Valentine’s Day sweet to create this seriously beautiful Candy Hearts-inspired look! Formula here.

Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.

Learn more about secret obsessions and superpowers from Pravana's Color Collective Head Colorist.

There is opportunity everywhere for learning, inspiration and connection at the International Salon and Spa Expo in Long Beach.

Pantone announced its 2018 Color of the Year will be Ultra Violet: a vibrant purple hue that's been popular for hair color enthusiasts for a few years now.