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Want to become a platform artist? Or simply improve your communication skills with clients? Naked Audience Productions is conducting a lab called Stages that will help you take home practical actions to control your career, make more money and create a name for yourself in the professional beauty industry.
This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.
Patrick McIvor, Artistic Director for Matrix, and specialist in social media and new experiential educational formats, is also the owner of his very successful salon Patrick McIvor Color Studio in Bethlehem, Pennsylvania. We most recently heard about his Apple Digital AV Adapter that mirrors exactly what is on iPad 2 or iPhone 4S that he uses to convey information to his clients or staff via widescreen TV, video projection screen, or other HDMI-compatible display.
The consultation is where success starts. And where it can come to a screeching halt.
If you have to discount, make it count. That’s what Claudia Diesti does to promote her Styles by Claudia suite. At stylesbyclaudia.com, she posts one special, but clients can only get it if they provide a name and e-mail address, which goes in her file.
Lydia Sarfati of Repechage takes MODERN on a tour of the Christie & Co. Salon to show the salon and spa industry how to increase skin care business.
I was listening to one of my favorite iTunes Shows, “Help, My Business Sucks,” and it’s host, Andrew Lock, shared a lesson about making an impression.
I recently had the chance to lunch with KPSS President and CEO Mario Argenti, who oversees North American operations for Goldwell and KMS. Argenti spoke enthusiastically about how their brands, educators and networks of salons are helping stack the deck to help stylists and colorists succeed in spite of the economy.
You're having one of those days. You're late to work, your first client never showed, you dropped some mustard on your pants at lunch. Grrrrr. Just when you think things can't get worse, you’re mixing color for a client, you drop the bowl and the color goes everywhere, all over her new designer purse. With a bad day, when it rains it pours.
What happens to gift card-holding customers when that business goes under? In most cases, the customers are simply out of luck. But, Sandy Stroehmann, founder of Elixir Mind Body Massage, in Denver, Colorado, sees this misfortune as an opportunity to introduce her business to a new crop of clientele.
Traditionally, salons are not the most conducive environments for staff meetings. Meetings must be held at times when the salon is closed for business—but that’s often a challenging time for staff members to gather. For Bryan and Silvia Nunes, owners of Blo in Raleigh, North Carolina, the solution was the establishment of a High-rise account via highrisehq.com.
With the economy taking its toll on the clients of the upscale Emerge Spa and Salon and G20 Spa and Salon on Newbury Street in Boston, owner Joyce Hampers designed a program that helps clients invest in themselves by maintaining their beauty, grooming and wellness routines while they are job hunting.
Expanding your hours and implementing double shifts is a great way to drive the most efficiency out of your space, but it can also drive a wedge in salon communication, because all the team members rarely are in the salon at the same time.
Now's the time to renew your commitment to green. Earth Day, like New Year’s, is a day people tend to make resolutions to be more green, but often that heartfelt commitment falls by the wayside when people simply don’t know where to start.
Good news! The economy is recovering, though your clients may still be looking for help in extending the time between their color appointments.
When Beehive Salon in Wichita, Kansas, set a goal to attract a new, young demographic, they did what other business do—they turned to the Internet and web-savvy stylists on their staff.
It's a question many are asking: how do I get new clients in this economic climate? Here's one owner's advice on how to give people the incentive to come to see you.
