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VIVIDS Everlasting formulas bridge the gap between permanent hair color and direct dye. Learn what you can serve up with the new PRAVANA ChromaSilk VIVIDS Everlasting Enchanted Pink + 20-volume developer on a Level 8 base.
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Fairy-tale and Fantasy Hair Contest
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Inspired by a rare gem, this Pravana look embraces the true tones of romance with a soft pink, fantasy finish.
Pravana and Beauty Systems Group have announced a distribution partnership that will offer Pravana through CosmoProf and Armstrong McCall stores.
Pravana announced Marcie Owsinski as the team's new Education Manager.
Slow and steady wins the race. Here is how one committed colorist brought her client from box to blonde.
How this stylist shot her own collection, did all the hair and feels after winning the first prize in Pravana's Show Us Your Vivids Competition
This three-piece hair care collection was inspired by the Intense Therapy Leave-In Treatment and delivers the same scent with healing benefits.
Jon Alexander Frawley shares the details for this makeover from bleached-out blonde to Fifth Element orange.
Winner of Pravana's 2016 "Show Us Your Vivids" contest and member of its Collective, Neal Malek (@nealmhair) is a master of vibrant color and more. Read why we can't stop admiring his gorgeous work.
