MENU
SEARCHLoading data...
In this exclusive interview with MODERN's Alison Shipley, Ruiz talks about the male client--and advice on how to get MORE men in your chair. "Tell your female clients that they should book their boyfriends an appointment with you," Ruiz says. "They will go, and they will LOVE it. Men don't want to admit it but they, too, love being pampered."
This coloring technique is designed to soften heavyweight areas, particularly for thick hair. A block foiling technique is used, with alternating colors and directions. You learn to begin by creating four even cube sections, paneling down the middle of the head to the nape. See more of the steps inside and how you can personalize this look on your male clientele.
This month, MODERN’s Academy Tour heads to Pivot Point International for a lesson in working with male clients in the Meta:Men workshop.
If you want to know where your most wide open market is, who are ready and willing to invest in hair care, look no further than male clients. Make a 2014 New Year's Resolution to gain more male clients!
My class at Pivot Point International is nearing the end of Phase 1. In other words, ahhhhhhhhhhhhhh!!!!!!!!!!!!!!! Oh man, we hit the salon floor, taking real live clients, in just a few weeks. I am so freaked out. Luckily I have a lot of awesome people in my life who have been great (and very, very brave) for letting me practice on them. More on that later. As my class continues to improve upon our skills in sculpting the basic forms by adding advanced sculpting techniques, we’ve started to sprinkle in male client design techniques as well.
