Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
FASHION WEEK: NAHA Winner Allen Ruiz for Aveda on the Male Client
In this exclusive interview with MODERN's Alison Shipley, Ruiz talks about the male client--and advice on how to get MORE men in your chair. "Tell your female clients that they should book their boyfriends an appointment with you," Ruiz says. "They will go, and they will LOVE it. Men don't want to admit it but they, too, love being pampered."
September 10, 2013
1/6
2 min to read
The Public School Spring/Summer '14 collection that debuted at Mercedes Benz Fashion Week was all about MEN. And designers Dao-Yi Chow and Maxwell Osborne looked to Aveda Global Styling Director, and 2013 NAHA Hairstylist of the Year, Allen Ruiz to create the angular look with blunt lines.
In this exclusive interview with MODERN's Alison Shipley, Ruiz talks about the male client--and advice on how to get MORE men in your chair. "Tell your female clients that they should book their boyfriends an appointment with you," Ruiz says. "They will go, and they will LOVE it. Men don't want to admit it but they, too, love being pampered."
Here's how to get the look that debuted at Public School.
Step 1: Dampen hair. Create a close, clean cut on the sides and back of the head, leaving the top long.
Step 2: Work styling product through wet hair with fingers to create hold. For fine hair, use Aveda Men Pure-Formance Liquid Pomade for moderate hold and shine; for thick or coarse hair, use Aveda Men Pure-Formance Firm Hold Gel for maximum hold and control.
Step 3: Dry the hair in sections by brushing back and forth across the head with a brush, following with a blow dryer. This will help shape the hair to the head.
Step 4: Add weightless texture and shine with Aveda Light Elements Smoothing Fluid. Brush hair forward, creating a blunt fringe line above the brow.
Step 5: To further shape hair to the head and reduce extra volume, place a hair net with elastic removed over the hair and blow dry until the net warms. Remove the net once the net cools.
Step 6: To finish, polish the hair using a sheer mist of Aveda Brilliant Spray-On Shine applied with an Aveda Uruku Bronzing Brush. Set the look with Aveda Control Force Firm Hold Hair Spray for an all day hold with humidity defense.
Pro Tip: Cleanse and moisturize hair before styling with Aveda Men Pure-Formance Shampoo and condition, refresh and add shine to hair with Aveda Men Pure-Formance Conditioner.
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty