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Andrew Zumbo, American Crew Brand Ambassador, says stylists should be ready for requests to create this somewhat questionable style, as consumers become inspired by HBO's The Idol. Here's how to achieve the look--and make it work.
An annual competition over 20 years in the running, American Crew All-Star Challenge highlights world-class talent in men’s grooming. Take a look at the winning looks created by 2021's five Global Champions.
Men’s groomer Christine Nelli used American Crew from start to finish for this award-worthy look and shared how she achieved it.
Men’s trends reveal that people are ready for new models of masculinity that break gender barriers and embrace new textures and cuts.
A trend offering that takes old-school barber techniques to new heights.
The All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks.
The company says the two new products are designed to simplify the grooming routine.
Paul Wilson, American Crew Global Artistic Director, shares his tips on introducing the blow dryer to male clients during the brand's 25 anniversary celebration in New York City.
Love that messy, undone look on your short-haired clients? MODERN’s Instagram followers—all one million of you!—tell us their favorite texturizing products to retail.
It doesn’t sound hyperbolic to be certain that the men’s grooming boom is here to stay—but, it hasn’t always been that way. Paul Wilson, American Crew Global Artistic Director, talks men’s grooming history, trends and the everlasting importance of education.
