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Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
Beginning this March, amika is launching their amika means friend Tour, a celebration of community, creativity, and connection.
This year, the Legacy Award expands to recognize three trailblazers who have profoundly shaped the beauty industry and its future through innovation, mentorship, and philanthropy.
Consider this your curated rundown of can’t-miss products that closed out the year in style.
amika is launching two major initiatives with Beauty Changes Lives and the SoGal Foundation as part of its refocused DEI and Giving Back strategy.
amika announces their US expansion into Cosmo Prof in an effort to better serve professional stylists.
amika continues to further its mission of being a friend to hair, hairstylists, the planet, and communities.
Give the gift of groovy hair with amika’s 2022 Holiday Collection: six curated gift sets for all hair types.
The most-loved products from Keratin Complex, R+Co, and amika take to the runway! See some of the amazing hairstyles created by top stylists at New York Fashion Week.
amika is supporting HairToStay, a nonprofit organization that helps cancer patients get access to scalp-cooling therapy, with the launch of a limited-edition version of its Soulfood Nourishing Mask.
Got clients with perpetually dry hair? Introducing amika's new Hydro Rush Intense Moisture Collection, designed and clinically proven to quench the thirst of even the driest hair.
The brand released three products with Lepore sharing her blonde maintenance secrets.
The ultra-nourishing Sea Buckthorn delivers its “superfruit” benefits into all amika products across ten haircare collections.
Help your guests turn back time on hair damage with Amika's new repair products.
The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.”
This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.
