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The partnership introduces is designed to help Salon Lofts’ independent beauty professionals reduce costs, expand services, and grow their businesses with a leader in lash and brow beauty.
If someone told Lash Artist Andrea Bucci that they could use an at-home eyelash extension kit and get similar results to what they would receive in a salon, how would she respond? Here's how.
Take it from the lash obsessed, lash care is the new skincare.
The new position will lead NovaLash’s 2020 Brand Ambassador team to higher achievements by having a go-to person to educate this elite lash team on social media, branding and marketing strategies within the beauty industry.
Is 2020 the year of the nap? Get details on the top wellness trends to look out for PLUS a list of the healthiest cities in America.
Ring in the year with dressed-up lashes.
Sponsored by NovaLash
Ring in the holidays with NovaLash London Volume and send your clients to parties and events with the dramatic lashes these occasions call for.
Sponsored by NovaLash
Complete the quiz and you could win a free NovaLash London Volume class, valued at more than $850!
Sponsored by NovaLash
A sweet treat for your lashes! Candied Lashes add allure to your client's eye flutter that will keep them coming back for more.
When it comes to lash enhancements these days, anything goes. Sandra Sanchez, Glad Lash/GladGirl Northridge Store Manager and professional make-up and lash artist shares her thoughts.
Sponsored by Glad Lash
Many lash experts count students among their clientele, including Betancourt and NovaLash Brand Ambassador Nikki Melillo @letstalkmakeupstudio. Here they share three how-tos that save their clients from daily, mad-dash headaches.
Sponsored by NovaLash
With lash extensions, you can offer the perfect solution for busy students who want to look good, even though they have no time whatsoever to primp.
Sponsored by NovaLash
What is London Volume? You don’t have to speak the Queen’s English to understand. Before you begin, test yourself on all things London Volume. Complete the quiz and you could win a free NovaLash London Volume Class, valued at more than $2,000!
Sponsored by NovaLash
The company says the product is the fastest drying lash extension adhesive in the Platinum Bond series.
The new lash extensions are designed to give more natural volume and last a record four to five weeks between appointments.
The new fans contain multiple lengths to reduce application time and can be incorporated with American Volume and novaMINX sets.
NovaLash Artist Raylene Cravens says lash extensions are no longer seen as an “extra” but rather a part of a regular beauty routine for both men and women.
