
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Keratin Complex's new KCRIO system delivers stronger straightening, extraordinary shine, and faster services designed to help stylists thrive.

These educators share their success strategies, from memberships, add-on services, and special promotions.

This smoothing system nourishes with superfoods, transforms with versatility, and protects stylists and clients with true formaldehyde-free safety.

An exclusive interview with Coffey about this new express service designed to boost income—in less time.

Keratin Complex unveils its Perfect Color Service: Express Color & Smoothing System, a breakthrough 2-in-1 treatment that delivers vibrant, frizz-free color in less time—helping stylists boost efficiency, revenue, and client satisfaction.

LA-based hair expert, salon owner, and Moroccanoil Global Color Ambassador Greg Gilmore shares his thoughts and insight on the safety and culture of chemical relaxers.

When clients don’t have time for a full Keratin Treatment over the holidays, Pure Brazilian’s Express Treatment leaves hair shinier, healthier and frizz-free for four to eight shampoos.

Keratin Complex has launched its KCEXPRESS Smoothing Treatment, a 15-minute color locking service, available at JCPenny salons nationwide.

Malina's One and Done Smoothing Treatment is a safe, fume-free smoothing system that offers curl reduction of up to 3 curl levels and lasts up to 5 months.

With the new KCMAX Maximum Keratin Smoothing System from Keratin Complex, it only takes three steps to give your clients the smoothest, softest, shiniest hair of their lives.

See how blonding specialist Geri Stigen eliminates frizz on all types of clients using the ProAddiction straightening system.

The formaldehyde-free cream formula by ELIXIRME Beauty reduces and controls frizz by about 70% and reduces curl by about 50%.

The new product helps achieve a flawless blowout on all hair types and textures.

Meet Aura, the new smoothing service that's all about health, hydration and shine.

“In order for her to maintain the style at home, she should either wrap her hair in a circular manner or put her hair in a high ponytail and twist the ends down and secure it in place. It's important for her to cover her hair with a silk or satin scarf while she sleeps!"

On a Facebook forum for hairdressers, Nia Brown offered this to her fellow beauty professionals: “There are a lot of people who don’t know much or anything about ethnic hair. This industry is super race divided and we all need to help each other to change that. What questions do you have about textured hair that I can answer?” Here's what she heard.