MENU
SEARCHKeratin Complex's new KCRIO system delivers stronger straightening, extraordinary shine, and faster services designed to help stylists thrive.
KCRIO is inspired by the vibrant and bold energy of Rio De Janeiro, Brazil.
photo courtesy of Keratin Complex
KCRIO Restorative Keratin System delivers sleek and smooth results with glass-like shine, and without formaldehyde.
photo courtesy of Keratin Complex
Keratin Complex, the pioneers of professional keratin smoothing, introduce KCRIO Restorative Keratin System, a breakthrough innovation that raises the bar for smoothing performance.
Inspired by the vibrant energy and diversity of Rio de Janeiro, KCRIO was built to thrive in humidity, delivering straighter, sleeker, smoother results with luminous, glass-like shine. Formulated without formaldehyde, the system delivers results that last up to three months.
Designed for all hair types and textures, the system performs even in the most humid climates, delivering straighter hair that lasts up to three months.
photo courtesy of Keratin Complex
For more than a decade, Keratin Complex has led the smoothing category, setting the standard for performance and stylist business growth. With KCRIO, the brand pushes the category forward once again, taking the time to thoughtfully develop its most advanced system to date, engineered to deliver superior curl reduction and visible restoration in a faster, more efficient service.
"Smoothing is in our DNA. It's where Keratin Complex began and where we continue to lead," said Zoe Hyams, SVP of Sales & Marketing at Keratin Complex. "With KCRIO, we set out to raise the bar by combining unmatched performance, formaldehyde-free innovation, and salon-driven efficiency. This launch was built to support how stylists work and grow today."
Like the city that inspired it, KCRIO is bold. Designed for all hair types and textures, the system performs exceptionally, even in the most humid climates, delivering straighter, more youthful-looking hair that lasts up to three months with same-day styling freedom.
The KCRIO launch campaign captures this energy, showcasing hair from day to night with results that are livable, wearable, and effortlessly beautiful. Hair that moves, shines and adapts to real life.
At the core of KCRIO is a custom-crafted, proprietary restoring blend designed to revive hair from the inside out. The formula features Signature Keratin, Creatine, sustainably sourced MuruMuru butter from the Amazon, and a nourishing shea butter masque. Together, these ingredients smooth, strengthen, and seal the cuticle for a radiant, glass-like shine.
Formulated without formaldehyde, KCRIO delivers elite smoothing performance clients can see and feel, including superior curl reduction, frizz control, anti-aging benefits and cumulative results lasting up to three months.
KCRIO streamlines the smoothing service with a faster, more efficient protocol:
20-minute processing time
Quick 5-minute masque step
Innovative spray application with a liquid, foaming formula for rapid penetration
Faster blow-drying and smoother finishing
Ergonomic 8 oz. spray bottle designed for stylist comfort
KCRIOis available in a 16 oz. professional system kit delivering 11 applications. With a recommended service price of $275, one kit represents a potential $3,025 in service revenue, making KCRIO a powerful business-building service for salons.
From the brand that built smoothing comes an evolution bold enough to change it.
To learn more about KCRIO, visit keratincomplex.com and follow Keratin Complex on social.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
