
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
In 1988, Founder and CEO Ryan Tokko recognized a demand for quality hair extensions and wanted to provide hairdressers with a solution. He has evolved his brand to become a place where professionals can access a wide selection of all things hair.

The Extension Master Class is a one-day class every month at retail store locations in California and New York City.
When and why did The Hair Shop get involved in hair extensions?
In 1988, Founder and CEO Ryan Tokko recognized a demand for quality hair extensions and wanted to provide hairdressers with a solution. We have since evolved to become the central place where professionals can access a wide selection of all things hair. Whether it’s to restore, enhance or completely transform a client’s hair, we have something for everyone.
What should a stylist unfamiliar with The Hair Shop try first?
We welcome you to explore one of our retail stores. See, touch and feel the hair firsthand and take home the products you need. THS’ one-stop shop provides full consultations and a completely customized experience because hair extensions are not a one-size- fits-all product. We are expanding retail locations around the globe so that this service is available to all hair professionals.
What is The Hair Shop’s research and product development background?
Every client has unique needs that deserve attention, and THS has adopted this mantra in the R&D process for more than 25 years. With complete manufacturing control, we are able to innovate, create and test new products implementing valuable feedback from hairdressers, beauty professionals, industry experts and extension users.
What education does The Hair Shop provide?
Our goal is to make sure every haircare professional has the comprehensive knowledge to be an expert in the hair-extension field. Our academy courses are targeted for those that share the same passion for quality work and constant improvement, so we structure our courses specific to your level of expertise. Each course offers hands-on experience to master the art of hair extensions. These include our Extension Master Class, Micro Master Class, remote classes and more.
How do you inspire salon professionals?
We strive to show extensions are not cumbersome and, in fact, very approachable. We provide tools and methods in order to make the process easier and faster. THS hair extensions and pieces are not pre-styled; they provide the blank canvas for the artist to create their masterpiece.
Phone: 800-980-4744
Facebook: hairshopinc
Instagram: thehairshopinc
YouTube: HairShopLA
Pinterest: hairpiecedotcom
Twitter: thehairshopinc
Google+: +hairshop
Advanced academy:
The Extension Master Class and Micro Master Class programs are one-day classes, every month at retail store locations in California and New York City.
Products:
The Hair Shop offers seven application methods in five hair textures, available in more than 65 colors. Along with more common and popular application methods like Keratip, I-Tip, Skinweft tape-ins and clip-ins, the brand has developed specialized extension techniques to address some of the most problematic areas for men and women with MicroTip Hair Extensions, which are 70-percent smaller than an I-Tip piece (comparable to a lead pencil’s .7mm lead tip). MicroTip Hair Extensions are applied with silicone-lined copper beads, are applicable with the Plastic Tubes technique for a transparent, lightweight bond, and feel similar to a hair-transplant system.
Best sellers:
Keratip individual extensions provide exact color mixing and matching, quantity and volume control and natural hair movement. Clip-ins are fast and easy to apply with slim, sleek bases, making them undetectable and more comfortable than other clip-ins. They provide full, voluminous hair and come in all lengths and styles.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai