
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Hair is not just an expression of style or an affirmation of beauty; it can be a life-changing moment for some. Hair Couture’s mission is to provide professionals with enhanced and innovative hair products they can trust.

"Hair is not just an expression of style or an affirmation of beauty; it can be a life-changing moment for some. Hair Couture’s mission is to provide professionals with enhanced and innovative hair products they can trust. Giving a wider selection of hair solutions to help personalize each and every client’s needs. The ultimate mission is the end result; when the client sees their finished look, it’s that smile that keeps us going."
When and why did Hair Couture get involved in extensions?
Seoul, South Korea, is the birthplace of Hair Couture. As the heart of the entertainment industry in Asia, Seoul breeds some of the fastest-growing trend leaders of fashion, hair and cosmetics in the world. Hair Couture first made custom hair pieces for celebrities, creating their voluminous looks and hiding their thinning areas. Orders from retailers and salons from outside countries began taking place, and by 2007, Hair Couture co-operated two manufacturing factories in China to keep up with the demand.
What education does Hair Couture provide?
Hair Couture has three types of education to help further advance the skills of professional stylists wanting to expand their services with hair extensions or hair pieces. Hair Couture partners with stylists, salon owners and retailers to build relationships and share business aspects on how to maximize the benefits we offer. Our educators are master stylists with years of extension service experience who are also the voices of our research and development team.
How does Hair Couture help salons drive revenue?
We do not have a set retail price for our products. We do not retail online but provide strict region exclusivity. We feel setting a suggested price limits the personal customization the stylists’ can achieve with their clients. Our products are not just tangible goods; they are a part of the masterpiece the stylists create. There are no set prices on this combination. We strongly believe that by providing professional quality at affordable prices, we will accomplish a win-win situation with our partners.
What should a stylist unfamiliar with Hair Couture try first?
We would advise you to take an introductory class based on your hair extension specialty (hot or cold fusion) and learn about our products. Knowing the difference from what is out in the market compared to Hair Couture would set you apart.
What resources does Hair Couture provide for salons?
Hair Couture has a SO Program that helps salon owners display a wide range of products in their salons without overhead. By providing a customized plan to meet the salon’s demand in product and building a solid distributorship within that territory, we will support the salon with marketing materials, videos, publications and education for the salons’ employed or self-employed stylists. Contact Hair Couture for requirements to qualify for the SO Program.
Phone: 562-483-7376
Facebook: HairCoutureUS
Instagram: haircoutureus
Products:
Hair Couture provides a collection of 16 varieties of hair solutions. From salon professional fusion extensions to end-user-friendly clip-ins, Hair Couture caters to a diverse demographic within the hair extension industry. The most recent Ambience Collection by Hair Couture was launched in July 2016. Inspired by those who suffer from partial hair loss and balding areas, these lightweight Top Pieces are comfortable and discreet.
Best sellers:
Fusion Extensions are the most popular products, used in professional salons worldwide, offering stylists luxurious quality and multiple color choices. Tape Hair, I-Tip and U-Tip are among the best-selling lines preferred by professionals. Fusion lines have 11 dark and more than 23 lighter shades, consisting of 14 blonde mix shades.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai