
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
In a year like no other, we need NAHA, more than ever. Today, the Professional Beauty Association announces 68 talented finalists across 14 categories of excellence.

The Professional Beauty Association (PBA) is thrilled to announce the finalists in the 32nd annual North American Hairstyling Awards (NAHA).
Click through below to go to each category and to see the work of each finalist.
The North American Hairstyling Awards is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists who push the boundaries of skill and creativity.
For over 30 years, thousands of talented artists have used NAHA as a platform to showcase their work to win a coveted NAHA Award. “This was an unprecedented year for NAHA due to the global Covid-19 pandemic, yet the heightened creativity and vast number of submissions were some of the most impressive in the competition’s history,” shares Nina Daily, PBA’s Chief Marketing Officer. “The industry rallied to channel energy into true artistry, innovation, and camaraderie, and we couldn’t be more proud of this year’s finalists.”
To enter NAHA, each artist submitted their work to an electronic portal -- which was evaluated by a panel of 150 of the industry’s most esteemed hairdressers, makeup artists, beauty educators, and experts, including Serge Normant, Danilo, Vernon Francois, Robert Ham, Antoinette Beenders, Shogo Ideguchi, Eugenia Weston, Sam Brocato, Tracey Hughes, Nicholas French, Robert Lobetta, Tippi Shorter, and more. Each NAHA submission is judged online, in multiple rounds, by the panel of judges. The judging process has no contact between judges or knowledge of artist names to ensure anonymity and fairness; enabling a true celebration of excellence, creativity, and technical ability.
This year, NAHA introduced two new categories, Inspiring Salon of The Year and Educator of the Year, and enabled previously published work to be entered for consideration. To virtually guide and inspire potential entrants on creating and submitting a winning collection, the PBA hosted a series of live digital, interactive “Creative Conversations.” With such names as Michael Shaun Corby, Sam Villa, and Michelle O’Connor sharing their insights and tips, this year’s nominees had access like never before to help shape truly award-winning collections.
This year's finalist announcement, which was broadcast live on Facebook, was sponsored by Schwarzkopf Professional. Candidates span fourteen categories of excellence across hair, makeup, and education artistry. Finalists include:
Liza Espinoza Archurra
Michael Albor
Chrystofer Benson
Silas Tsang
Damien Carney
Danielle Keasling
Heggy Gonzalez
Julie Vriesinga
Daniel Holzberger
Square Colour Salon + Spa
Melissa Musseau
Isidro Valencia
Callie Cabral
Nohemi Capetillo
Sam Watson
Milciades Rolon
Student Hairstylist of the Year:
Madison Pollick, COLLECTIV Academy
Joey Posner, Aveda Arts & Sciences Institute Minneapolis
Alisha Kemp, Aveda Institute Los Angeles
Aubrey Petty, Haus of Flint
Amber Hensley, Aveda Institute Tucson
Keith Bryce
Alexander Turnbull
Lisa Von Kurvink
Sharie Valcin
Norm Wright
Jamal Edmonds
Ammon Carver
Matthew Morris
Ruth Roche
NAHA 2021 is slated to take place on August 29th at Cosmoprof North America Show (CPNA) in Las Vegas at the Mandalay Bay Resort and Convention Center.
Tickets will go on sale this spring at probeauty.org/naha, with special packages exclusively available to Professional Beauty Association members. For more information and on-sale date updates, please visit probeauty.org/naha; get inspired and learn more about the most prestigious night in beauty.
About The Professional Beauty Association
The Professional Beauty Association (PBA) is the largest and most inclusive trade organization representing the entire beauty industry. PBA exists to elevate, unite and serve the beauty industry and the professionals who improve people’s lives and is the only national organization to represent the entire beauty industry. Our members include manufacturers, distributors, salons, spas, schools, independent practitioners, students and industry suppliers. PBA is dedicated to advocating and fighting for the rights of the beauty industry, enhancing professionalism, and committed to the long-term success of the stylist and the businesses that employ and support them. For more information on membership levels and dues please visit: www.probeauty.org/join.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai