
milk_shake Introduces everlasting bonds: Feel the Care Beyond Repair
milk_shake everlasting bonds, the new professional bond repair system, is formulated to rebuild the hair’s structure while delivering softness, shine and effortless manageability.
The brand's high-end products address all hair concerns of the season.

As the seasons change, you'll probably be advising male clients to change their grooming routines as well. From stressed out strands to brittle ends and itchy scalp, hair can take a beating from winter elements. Introduce clients to GO247's Luxury Grooming Collection for the extra attention and care they'll need. These high-end products address the harsh season’s most common concerns.

Solution for: dandruff or dry, itchy scalp.
This luxurious lather experience targets the scalp’s winter cravings, thanks to key ingredients such as peppermint. Rich in natural antimicrobial and anti-fungal properties, peppermint can help treat and prevent dandruff while balancing the pH of the scalp, helping to regulate oil production.

Solution for: dry, brittle hair.
Formulated with rich ingredients like Vitamin E to deliver key nutrients to strands, this moisturizing conditioner, essential for winter, seals the cuticle and adds shine to leave hair softer, stronger, and more hydrated.

Solution to tame: unruly hair, frizz, and flyaways.
This rich, lightweight, thickening formula imparts a matte finish and medium hold to allow hair movement and breathability while keeping each strand in place throughout the day. The versatile styling cream can be used on wet or dry hair; for extra unruly or frizzy hair, it can be followed up with GO247’s heavy-hold Control Spray.
Find a full Styling Cream tutorial here by GO247 Ambassador Manny Padron.

milk_shake everlasting bonds, the new professional bond repair system, is formulated to rebuild the hair’s structure while delivering softness, shine and effortless manageability.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.