Wella Company CEO Annie Young-Scrivner today announced a change in the leadership of the company’s Americas region. Wella Americas President Sennen Pamich had decided to leave the company November 30. Assuming the role will be global beauty industry executive Yannis Rodocanachi.

“Sennen’s leadership has made the business in the region much stronger, even through the pandemic, and the Wella Company has continued to gain momentum in North America and LATAM,” says Young-Scrivner. “We appreciate Sennen’s achievements and are grateful for his many contributions and his commitment to our people and our company.”

Most recently CEO of BH Cosmetics, Rodocanachi has had an international career that has included critical sales, marketing and leadership roles in global businesses in both hair and beauty. Prior to BH Cosmetics, Rodocanachi spent 20 years with L’Oréal, working first in his native France, then in emerging the Asia markets of South Korea and Indonesia before returning to the U.S. to run the Garnier and NYX businesses.

“Yannis is passionate about beauty," Young-Scrivner says. "He is a great people coach and leader, with infectious enthusiasm for this business, for his teams and for driving change through beauty. He believes in his heart that the beauty industry has the ability to change people’s lives for the good—in complete alignment with the mission of Wella Company.”

Pamich and Rodocanachi will work together over the next few weeks to transition the business in the Americas region, which includes the U.S., Canada, Mexico and Latin America, excluding Brazil.