Boot Camp ready to go. The event was held in Hollywood, CA, at The Academy LA.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Outside the building, under the Hollywood lights at The Academy LA.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Ready to jump into learning. A full day of education sessions, panel discussions and inspiration was held.
Photo courtesy of
Ross Stewart/Stewart Digital Media
The gift bags were filled to bursting with beauty products from a variety of brands and event sponsors.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Industry/Independent Coach and Leader, Britt Seva, kicked off the programming for the day.
Britt Seva onstage.
Photo courtesy of
Ross Stewart/Stewart Digital Media
MODERN's President, Brian O'Rourke, is flanked by salon owners, entrepreneurs and founders of the WorthUp Alliance, Jason Backe (left) and Ted Gibson (right).
Photo courtesy of
Ross Stewart/Stewart Digital Media
Gearing up for Boot Camp
Destroy the Hairdresser's Joy La May (left) and Cyd Charisse (right) talk about scaling your business.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Joy La May of Destroy the Hairdresser
Photo courtesy of
Ross Stewart/Stewart Digital Media
The attendees were encouraged to ask questions and interact with presenters and panelists.
Photo courtesy of
Ross Stewart/Stewart Digital Media
The Sola Team had a strong presence at MODERN SALON's Independent Boot Camp. From left to right: Jennie Wolff, Melissa Bennett and Angela Ribbler
Photo courtesy of
Ross Stewart/Stewart Digital Media
The Green Circle Salons "Waste Warriors" flank panelist Amy Goei, the Green Circle Director of Sales and Education
Photo courtesy of
Ross Stewart/Stewart Digital Media
The Marching Ahead panel was led by Brian O'Rourke (far left) and consisted of (from left to right): Greg Daley, Club Beauty Pro Network; John Vella, the owner of the John Vella Salon; Jennie Wolff, CMO, Sola Salons; Amy Goei, Green Circle Salons Director of Education and Sales; and Marco Pelusi, owner, Marco Pelusi Hair Studio
Photo courtesy of
Ross Stewart/Stewart Digital Media
Salon owner and educator, Marco Pelusi, joined the panel on Marching Ahead.
Photo courtesy of
Ross Stewart/Stewart Digital Media
MODERN SALON's Content Director, Anne Moratto, and the President of MODERN SALON, Brian O'Rourke
Photo courtesy of
Ross Stewart/Stewart Digital Media
Attendees shared that one of their favorite sessions of the day was presented by Financial Educator, Virginia Nersesyan.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Amber Compian (far left) invites attendees onstage for an exercise during her presentation on digital and social media.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Lunch is served.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Talking about the realities of being an independent, on stage: (left to right) MODERN's Anne Moratto, Jessica Warburton, Syndey Ann Lopez and Sigourney Nunez
Photo courtesy of
Ross Stewart/Stewart Digital Media
Sydney Ann Lopez, salon owner and Goldwell Ambassador, joined a panel to talk about some career pain points and how to overcome them.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Selfie Break
Photo courtesy of
Ross Stewart/Stewart Digital Media
Attendees soaking it in.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Anne Moratto chats with Jason Backe and Ted Gibson about their non-profit WorthUp Alliance.
The closing panel was about finding ways to create a more balanced work and life flow with (from left to right) Paula Peralta, Jamie Dana and Anne Moratto for a fireside chat called "At Ease."
Photo courtesy of
Ross Stewart/Stewart Digital Media
The "At Ease" fireside chat
Photo courtesy of
Ross Stewart/Stewart Digital Media
After a long day at Boot Camp, attendees moved outside for cocktails and conversation under the palm trees and twinkle lights.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Lauren Gartland (far left) joins Sola's Melissa Bennett, Angela Ribbler, and Jennie Wolff to toast a successful day.
At ease after a day of Boot Camp learning.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Cocktail hour.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Boot Camp ready to go. The event was held in Hollywood, CA, at The Academy LA.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Outside the building, under the Hollywood lights at The Academy LA.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Ready to jump into learning. A full day of education sessions, panel discussions and inspiration was held.
Photo courtesy of
Ross Stewart/Stewart Digital Media
The gift bags were filled to bursting with beauty products from a variety of brands and event sponsors.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Industry/Independent Coach and Leader, Britt Seva, kicked off the programming for the day.
Britt Seva onstage.
Photo courtesy of
Ross Stewart/Stewart Digital Media
MODERN's President, Brian O'Rourke, is flanked by salon owners, entrepreneurs and founders of the WorthUp Alliance, Jason Backe (left) and Ted Gibson (right).
Photo courtesy of
Ross Stewart/Stewart Digital Media
Gearing up for Boot Camp
Destroy the Hairdresser's Joy La May (left) and Cyd Charisse (right) talk about scaling your business.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Joy La May of Destroy the Hairdresser
Photo courtesy of
Ross Stewart/Stewart Digital Media
The attendees were encouraged to ask questions and interact with presenters and panelists.
Photo courtesy of
Ross Stewart/Stewart Digital Media
The Sola Team had a strong presence at MODERN SALON's Independent Boot Camp. From left to right: Jennie Wolff, Melissa Bennett and Angela Ribbler
Photo courtesy of
Ross Stewart/Stewart Digital Media
The Green Circle Salons "Waste Warriors" flank panelist Amy Goei, the Green Circle Director of Sales and Education
Photo courtesy of
Ross Stewart/Stewart Digital Media
The Marching Ahead panel was led by Brian O'Rourke (far left) and consisted of (from left to right): Greg Daley, Club Beauty Pro Network; John Vella, the owner of the John Vella Salon; Jennie Wolff, CMO, Sola Salons; Amy Goei, Green Circle Salons Director of Education and Sales; and Marco Pelusi, owner, Marco Pelusi Hair Studio
Photo courtesy of
Ross Stewart/Stewart Digital Media
Salon owner and educator, Marco Pelusi, joined the panel on Marching Ahead.
Photo courtesy of
Ross Stewart/Stewart Digital Media
MODERN SALON's Content Director, Anne Moratto, and the President of MODERN SALON, Brian O'Rourke
Photo courtesy of
Ross Stewart/Stewart Digital Media
Attendees shared that one of their favorite sessions of the day was presented by Financial Educator, Virginia Nersesyan.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Amber Compian (far left) invites attendees onstage for an exercise during her presentation on digital and social media.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Lunch is served.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Talking about the realities of being an independent, on stage: (left to right) MODERN's Anne Moratto, Jessica Warburton, Syndey Ann Lopez and Sigourney Nunez
Photo courtesy of
Ross Stewart/Stewart Digital Media
Sydney Ann Lopez, salon owner and Goldwell Ambassador, joined a panel to talk about some career pain points and how to overcome them.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Selfie Break
Photo courtesy of
Ross Stewart/Stewart Digital Media
Attendees soaking it in.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Anne Moratto chats with Jason Backe and Ted Gibson about their non-profit WorthUp Alliance.
The closing panel was about finding ways to create a more balanced work and life flow with (from left to right) Paula Peralta, Jamie Dana and Anne Moratto for a fireside chat called "At Ease."
Photo courtesy of
Ross Stewart/Stewart Digital Media
The "At Ease" fireside chat
Photo courtesy of
Ross Stewart/Stewart Digital Media
After a long day at Boot Camp, attendees moved outside for cocktails and conversation under the palm trees and twinkle lights.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Lauren Gartland (far left) joins Sola's Melissa Bennett, Angela Ribbler, and Jennie Wolff to toast a successful day.
At ease after a day of Boot Camp learning.
Photo courtesy of
Ross Stewart/Stewart Digital Media
Cocktail hour.
Photo courtesy of
Ross Stewart/Stewart Digital Media
MODERN SALON launched its first--and an industry first-- MODERN SALON Independent Bootcamp on November 8, 2021, at the Academy LA in Hollywood, CA.
This one-day event was developed for those beauty professionals who are creating their career as a solo artist, within a suite setting, or as a renter within a salon. While they love being independent – a solopreneur—independents say they also need to engage in community, make connections, and get advice from industry experts and coaches. MODERN SALON provided this and more, with an impactful and action-oriented day that concluded with cocktails and conversation under the Hollywood evening sky.
“The salon industry and beauty professionals have weathered some really rough and rocky seas for nearly two years,” says Anne Moratto, Director of Content Strategy for MODERN SALON, NAILS. “Every sponsor of this event and of our amazing gift bag, every speaker who prepared a presentation, every panelist who took time away from clients and content creation, they all said ‘yes’ when we asked if they would come and share their considerable talents with us.”
Another first was receiving certification from Green Circle Salons to identify the event as carbon neutral. To help MODERN offset the emissions of the venue, catering, logistics and the many miles traveled, Green Circle Salons invested in projects, like tree planting, to make the entire program Certified Carbon Neutral Education.
The event schedule included:
- Planning for a Sound Financial Future & Life After the Salon: Financial Literacy with Virginia Nersesyan of Transamerica Financial Advisors;
- Marketing Fitness: Build Your Social Media Muscles with Amber Marie Compian of All Dolled Up
- Step Up & Stand Out: 6 Steps to Polarizing: Stand Out, Grow Fast and Dominate on Social Media with Britt Seva of Thrivers Society
- Having Confidence in Your Pricing and Setting Healthy Client Boundaries with Joy LaMay and Cyd Charisse of Destroy the Hairdresser
- Working Smarter with Lauren Gartland of Inspiring Champions
- At Ease: Working Towards a Work-Life Balance with Paula Peralta of JPMS and Jamie Dana of Rise Social Academy
PLUS panel discussions on...
- Independent pain points with Sydney Ann Lopez, Jessica Warburton and Sigourney Nunez
- How the industry can move ahead, with Sola Salons' CMO Jennie Wolff, Greg Daley of Club Beauty Pro Network, salon owner and Rene Furterer Ambassador John Vella, Amy Goei of Green Circle Salons, and salon owner Marco Pelusi.
- Special Guests Ted Gibson and Jason Backe shared the story of WorthUp Alliance, the non-profit they launched, mid-pandemic, to help support stylists and beauty professionals.
Attendees took time to invest in themselves and unlock new learnings for the future of their business.
Two more MODERN SALON Independent Bootcamp events are planned for 2022. Watch this space!
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