Offering an antidote for fragile strands, Oribe has launched its Hair Alchemy Collection. Designed for salon clients with inherently weak hair, the three-product regimen was clinically proven to make hair 2.9x more elastic and 133% stronger after five uses when used as a system compared with a non-conditioning shampoo. 

Even stronger hair can weaken over time, as styling, processing, brushing, and friction from pillows can stretch and stress the hair. This loss of strength and elasticity can eventually lead to breakage. Preventative care can help keep hair strong and resilient.

“Prevention from breakage is important, because unlike your skin, which can regenerate itself, hair breakage is irreversible,” says Michele Burgess, the brand's Executive Director of Product Development.

The Hair Alchemy Collection blends ancient superfoods and phyto-technology to renew strands. Each of the nourishing formulas contains a curative blend of chia seed, plant-based protein, and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.

Hair Alchemy Resilience Shampoo

The collection's ultra-nourishing cleanser strengthens fragile, weak hair by penetrating the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. With a floral blend of daisy and honeysuckle extracts, the shampoo helps to lengthen locks by strengthening hair from the root and fortifying brittle ends. The formula:

• Gently cleanses hair without drying or stripping.

• Reinforces and strengthens fragile hair from the inside out.

• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.

• Improves the tensile strength and elasticity of each hair strand.

Hair Alchemy Resilience Conditioner

The collection's indulgently conditioning hair therapy gives hair a dose of strength, softness, and vitality with a multi-action hyaluronic acid complex that rehydrates from within to deliver a surge of moisture and improve elasticity. With daisy and honeysuckle extracts, the formula helps to strengthen hair from the root while fortifying brittle ends, improving overall hair health and encouraging length. Green tea and plant polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair. The Oribe Signature Complex of watermelon, lychee, and edelweiss flower defends hair from oxidative stress, photoaging, and the deterioration of natural keratin, all while protecting from the drying, damaging, and color-depleting effects of the elements. The result is smooth, strong, ultra-resilient hair as the conditioner:

• Deeply hydrates and nourishes fragile strands.

• Reinforces and strengthens hair from the inside out.

• Instantly improves combability to reduce hair fall caused by brushing and styling.

Hair Alchemy Fortifying Treatment Serum

This sheer, fast-absorbing treatment elixir adds phytoceramides and cotton seed extract to shield and fortify fragile strands and help the hair to achieve its ultimate strength. Like the conditioner, the serum contains the hyaluronic acid complex, green tea, plant polysaccharides, and the Oribe Signature Complex. Its additional cotton seed extract strengthens and promotes elasticity to prevent breakage while adding softness to each strand. The serum:

• Reinforces and strengthens fragile hair from the inside out.

• Hydrates strands, locks in moisture, and enhances softness.

• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.

• Improves the tensile strength and elasticity of each hair strand.

Helping Sustainability

All Hair Alchemy products are recyclable. The products' paper-based outer cartons are also recyclable, made from materials certified by the Forest Stewardship Council. The products are color- and keratin-treatment safe, free of sulfates, UV-protecting, vegan, gluten-free, and approved by PETA