Looking effortless and chic is always in style, but the real challenge is to deliver amazing looks to your clients that they can manage at home with minimal effort.   

Keratin Complex® - the professional salon industry leader in professional smoothing treatments, hair color, haircare, and styling ranges – is showcasing the hottest looks for the year in their 2022 image campaign designed to underscore their positioning of ‘Beautiful Hair Every Day”. 

Keratin Complex model Danielle. Photo: Roberto Ligresti  

Keratin Complex model Danielle.

Photo: Roberto Ligresti 

Keratin Complex’s model, Danielle, sports a longer look with soft waves and a reflective Golden Copper hue, using Keratin Complex Keraluminous Permanent Hair Color. Not only is the color on point, but the health, strength and vitality of her hair is effortless and beautiful. 

To ensure easy maintenance at home, EBO Express Blow Out Treatment was applied to lock in the color and provide powerful smoothing results to support Danielle’s look. This speedy smoothing solution delivers polished and more manageable hair in just one hour, with results lasting up to 6 weeks. This unique service is also perfect for quick spot treatments, bangs or problem areas. It also cuts blow-dry and styling time, making it faster and easier to re-create the look. The perfect treatment to boost your business, impress your clients and support a timeless look such as this. 

This look was then achieved by styling the hair using Keratin Complex’s The Perfect Waves Technique. This specific technique, in combination with Keratin Complex styling products, is key in providing that timeless, chic look.

How to get Danielle's Keratin Complex look using The Perfect Waves Technique. 

How to get Danielle's Keratin Complex look using The Perfect Waves Technique.

"Stronger, heathier hair will always lead to a flawless look. Combining Keratin Complex Color, Treatments, and Styling is a perfect way to ensure your hair is at it's best. Starting and finishing your look with Keratin Complex products will help create the perfect hair day, every day," said Paul Dobbert, Director of Education at Keratin Complex.   

Keratin Complex created the new 2022 collection to illustrate that their assortment of keratin treatments, along with their keratin-enhanced aftercare and professional hair color are for everyone – all hair types, textures, and demographics. Easy, beautiful and effortless hair is never out of reach when Keratin Complex is involved.   

Keratin Complex products can be found at your local professional beauty distributor, Salon Centric or online at keratincomplex.com.

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