Odds are that you have some clients with course, curly, natural, or otherwise textured hair that tends to feel a little (or a lot) parched. Using conditioner is not always enough to quench the dryness. Textured hair demands extra moisture, and amika has just the products for the situation.
amika has just launched the new Hydro Rush Intense Moisture Collection, a set of products that will fill thirsty hair with all the hydration it craves. The collection includes a shampoo, conditioner, leave-in conditioner, and an overnight treatment.
Why does textured hair tend to be drier?
Depending on the hair type, natural oils from the scalp can take a longer amount of time to travel down the hair strands. Dry hair is more prone to frizz, split ends, and breakage. Washing textured hair too often, with inadequate shampoo, or without conditioner can also strip the hair of its natural oils, making the problem worse for curly or kinky strands. Products that add moisture back into the hair, like amika’s new line, help to replace those natural oils and strengthen the hair, preventing damage.
How does the Hydro Rush Collection help?
Specially designed for dry, course, and textured hair, the collection utilizes the moisturizing power of ingredients like squalane and hyaluronic acid to bring dry hair back to health.
amika Hydro Rush Intense Moisture Shampoo + Conditioner
Infused with hyaluronic acid, squalane, and bio-fermented coconut water, this moisturizing shampoo + conditioner duo gently cleanses, deeply hydrates, and reduces damage by 50% when used together. The shampoo gently cleanses, while the conditioner provides intense hydration without weighing hair down.
amika Hydro Rush Intense Moisture Leave-In Conditioner
A creamy leave-in conditioner, packed with hyaluronic acid and bio-fermented coconut water, that drenches hair with 3x more hydration while detangling, reducing frizz, and resulting in 72-hour moisture.
amika Dream Routine Overnight Hydration Treatment
Like your tried-and-true night cream but for your hair, this overnight mask deeply moisturizes your mane while you catch some z’s. Infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse treatment intensely moisturizes strands, resulting in hair that is 3x more hydrated by morning.
The hydrating results of amika’s new collection are clinically proven when used as directed and are vegan and cruelty free.
Shop the collection at loveamika.com.
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