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SEARCHGoldwell's Global Ambassador Angelo Seminara showcases individuality through emotional creativity in his second film. It was debuted, onstage, live at Kao Salon Global Experience in Amsterdam.
Hair Concept and Creation: Angelo Seminara
Hair Color: Angelo Seminara and Takashi Kurokawa using Elumen by Goldwell Color
Makeup Artist: Daniel Kolaric
Nails: Cherrie Snow
Inspired by the individuality of emotions and its ability to shape and mold the creative process, Goldwell’s Global Ambassador Angelo Seminaraintroduced a new film that explores this phenomenon, Hair Every-Wear 2.0. Seminara took to the stage at the Kao Global Salon Experienceto debut this new collection, live.
The Hair Every-Wear 2.0 film showcases Seminara’s inner life as if it were a library, with creative concepts and ideas escaping from books into various locations, where they "land" on different people in different landscapes and evolve into stunning hair designs.
“I look at people as one because I am a people person, and I believe in a world without preference and prejudice. Hair Every Wear 2.0 embraces that feeling, where everyone is unique and everyone is free to be whoever they want to be. It’s going to bring you an emotion, and from an emotion it becomes a feeling, and from a feeling, it becomes a piece of art.”
— Angelo Seminara, Global Ambassador, Goldwell
Beginning with the book Fashion and Attitude, androgenous styles of angels are displayed — with no gender, emphasizing both the masculine and the feminine. A vibrant lacework is layered to create hair veins that are both delicate and beautiful, and there is power to the structure which is both bold, refined, and as always, creative.
Then, Seminara takes us to the street, earthly embracing edgy, starting with a solid geometric fringe while the rest of the hair is soft and loose. Natural hair colors become three dimensional, similar to cubism, where delicate hair takes on a different nature.
The combination of architecture and design is introduced via models crowned with masses of texture in voluminous, organic shapes (a la Marie Antoiniette) and these gorgeous headpieces contain little hidden treasures — a mirror for the other model to view herself in, a release of butterflies into the heavens.
Lastly, art, fashion, and movement come together in a performance by the Ebinum Brothers, artistic communicators through movement. Seminara accents their almost-neon hair with spiky hair combs that glow in the dark like pinpricks of light, illuminating the movements.
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