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SEARCHThe cult-classic product has been a go-to for adding texture and sexy shape to hair since it was first introduced in 2010. 12 years later, a limited edition version is unveiled in Los Angeles.
“We’re bringing back the ‘muscle man,’ which is a very cool icon. When you think of the brand you don’t necessarily see that history, but we want to bring that back into our iconography, back into our legacy."--Oribe President and Co-founder Daniel Kaner
On July 18 in Los Angeles, Oribe(the brand) held a celebration of Oribe Canales (the man) and revealed a limited-edition Dry Texturing Spray (the cult classic) that celebrates the hair legend, and acknowledges the incredible success of the product, first launched in 2010. Dry Texturizing Spray has won 48 beauty industry since its introduction, and it continues to be a must-have product for achieving undone texture and cool girl hair.
Pop art, pin-up style drawings of Oribe wrap the product; the drawings were created by New York-based painter Alvaro. The "muscle-man" imagery evokes the energy and charisma of Oribe, and the promise of the American Dream which he more than fulfilled.
Welcoming the guests was Oribe President and Co-founder Daniel Kaner, who reminded everyone that Oribe Canales was originally born in Cuba. “His name, Oribe, was really pronounced Or-ee-bay but somehow it became Or-bay... and it stuck," Kaner said. "He had this degree of swagger, this magic, and everyone who knew him, knew this magic.
“If he was here tonight," Kaner concluded, "he would have been so humbled, he would have been so proud. I don’t think he would have thought it would be as successful as it is—so this one’s for Oribe."
An illustration of the Dry Texturing Spray will be featured in outdoor advertising in New York and LA, as well as Paris and Dubai.
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The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
