John Paul Mitchell Systems (JPMS) announced model and activist Quannah Chasinghorse as its newest Global Ambassador. The brand will debut its 2023 “Iconic Campaign,” celebrating bold, fearless trailblazers through global marketing and advertising initiatives across digital, retail, out-of-home, and experiential. 

“I am honored to partner with Paul Mitchell and celebrate what it means to be iconic, embodying your boldest self and style. Working with a family-first brand that champions self-expression means a great deal.”

— Quannah Chasinghorse, Global Ambassador for JPMS 

As a modern icon, Chasinghorse continues to break barriers, redefining beauty, and championing her heritage through her style while embracing the strength of her voice to advocate for a better future.

“Growing up, I struggled with my looks," added Chasinghorse. "I didn’t feel beautiful since I didn’t fit standard beauty ideals. I realized I would never fit the mold, so I learned to love myself and embrace my authentic features and heritage. I feel most confident and powerful when representing my heritage and using my voice to stand up for myself, my culture, and my homeland."

A member of the Hän Gwich’in (from Alaska and Canada) and Oglala Lakota (from South Dakota) tribes, Chasinghorse proudly advocates for climate action and the preservation of Indigenous lands. “I grew up seeing my mom work so hard for her people—she taught me that there’s no shame in speaking up.”

Paul Mitchell is proud to partner with Chasinghorse to continue the brand’s sustainability initiatives. In support of her mission to preserve and protect our world and its people, Paul Mitchell is partnering with Nia Tero (“Our Earth”, in Esperanto) a U.S.-based non-profit that works in solidarity with Indigenous peoples worldwide. The charitable partnership will feature both monetary and awareness initiatives throughout the year.  

 “We are honored to have Quannah as part of the Paul Mitchell family," said Michaeline DeJoria, chief executive officer of John Paul Mitchell Systems in a statement. "Her commitment to self-expression and authenticity is inspiring, as is her unwavering determination to honor her heritage and efforts to protect our planet. Quannah is an absolute force and carries herself with such grace. She exemplifies our brand values and reminds us to push boundaries and lead with love, care, and compassion. We couldn’t be more thrilled to have her as a partner.”