OLAPLEX Launches LASHBOND Building Serum

OLAPLEX, the brand that created the bond-building category, recently announced the launch of LASHBOND™ Building Serum. In a swipe, LASHBOND delivers NEW OLAPLEX Peptide Complex Technology, OLAPLEX Bond Building Technology™, hydrating Hyaluronic Acid, and Biotin to the lash line to support and sustain the natural lash growth cycle for the look of longer, thicker, stronger, healthier lashes. The formula is prostaglandin-free and ophthalmologist tested, and according to the brand, in one-week clinical trials, OLAPLEX LASHBOND Building Serum was comparable to leading brands.**

“As a leader in prestige haircare, we’ve introduced new OLAPLEX innovation with a breakthrough formula for lashes that is clinically proven to deliver noticeable results in as little as two weeks,” said JuE Wong, Chief Executive Officer of OLAPLEX. “The exclusive OLAPLEX Bond Building Technology that made us famous supports the skin barrier at the lash line to create an environment for healthier, denser, and longer-looking lashes.”

“We performed independent third-party clinical trials to ensure high levels of performance and safety for this product, including ophthalmologist testing,” added Lavinia Popescu, OLAPLEX Chief Scientist. “We are pleased to continue OLAPLEX’s track record of innovation, using our patented technology to support the lash’s natural growth cycle.”

NEW OLAPLEX LASHBOND Building Serum

This clear, lightweight lash serum promotes the look of longer, thicker, stronger, and healthier lashes with:

● Next-generation OLAPLEX Peptide Complex Technology–a proprietary peptide blend featuring an OLAPLEX-exclusive peptide that supports the natural lash growth cycle and
lash retention to promote the appearance of longer, fuller, denser lashes.
● Exclusive, patented OLAPLEX Bond Building Technology helps support the skin barrier at the lash line to support a better environment for lash growth.
● Hyaluronic Acid and Biotin promote healthy-looking, nourished lashes and reduce the appearance of dry, brittle lashes.

OLAPLEX LASHBOND Building Serum safely targets five top lash concerns without unwanted effects: lash length, volume and density, loss and shedding, dry and brittle lashes, and lack of natural lift and curl.

In a LASHBOND Building Serum clinical study:

● Participants reported more conditioned, healthier-looking lashes in 2 weeks.
● Participants reported seeing the appearance of longer, fuller lashes in 4 weeks.
● At the conclusion of a 12 week study:**
94% experienced more voluminous-looking lashes
97% reported improvement in the appearance of denser lashes
97% reported improvement in the appearance of longer lashes
00% reported improvement in the appearance of thicker lashes

 To use: Use twice daily, AM and PM, on clean, dry skin. Dip the brush once and apply to the skin along the upper lash line on both eyes. Do not wash off. Allow to dry for at least 90 seconds. 100% free of sulfates, phthalates, parabens, and gluten. Silicone free. Vegan. Prostaglandin free. Ophthalmologist tested for safety.

OLAPLEX LASHBOND Building Serum (4.5 mL / .15 fl oz.) retails for $68.00 and will be available at olaplex.com, sephora.com and ulta.com.
Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients including sulfates (SLS & SLES), parabens, phthalates, phosphates, and other hard-to-pronounce ingredients. All OLAPLEX products have the Clean at Sephora seal. OLAPLEX is also proud of its continued commitment to reduce secondary packaging to control their carbon footprint.

**Results may vary. As reported by participants in a 12-week consumer perception clinical study of 33 subjects with 2x daily use.

ABOUT OLAPLEX
OLAPLEX’s humble beginnings started in a California garage, and since 2014, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building." Today, OLAPLEX is one of the largest independent haircare brands in the world with over 100 worldwide patents. Their exclusive, patented OLAPLEX Bond Building Technology™ restores damaged and compromised hair by repairing it from the inside out. Simply put, this first-of-its-kind ingredient works two-fold to protect the hair from damage while simultaneously re-linking broken disulfide bonds. For all hair types, it repairs five types of damage including damage from chemical services, heat styling, mechanical friction, environment, and pollution.