Framar is excited to announce a new collaboration initiative in partnership with HairToStay, through the launch of a limited edition 5x11" pop-up foil. One hundred percent of the profits from this collaboration will go to HairToStay, so you can feel good foiling for a cause, close to the heart.

HairToStay is the first and only nonprofit organization dedicated to raising awareness and financial aid for scalp cooling treatments. These revolutionary treatments significantly reduce hair loss during chemotherapy, helping cancer patients maintain their confidence, protect their privacy, and maintain a sense of normalcy throughout their fight. Scalp cooling isn’t currently covered by most insurance, making it inaccessible for many people. This is where HairToStay comes in. To date, HairToStay has awarded subsidies of up to $1,500 to more than 6,000 low-income cancer patients, allowing them to keep their hair using scalp cooling.

Maria Gallo, President at Framar stated, "Cancer has affected us all in one form or another. We chose to partner with HairToStay because of the strong tie they have not only to the beauty industry, but their desire to help women keep their hair during treatment. Too many are put in a position to choose their hair or wellbeing, HairToStay genuinely commits to eliminating that choice, and this promo will be a big help in that."

By choosing this limited-edition foil, you’re not just enhancing your salon's aesthetic with its stunning color palette – you’re also contributing to a vital cause. Your purchase will help empower low-income cancer patients, providing them with the opportunity to keep their hair and their confidence during treatment. Through this foil, Framar hopes to help many more cancer patients who deserve the confidence and comfort that keeping their hair can provide.

Join Framar in Foiling for a Cause

Framar invites all stylists and salons to support this meaningful initiative. You can purchase the limited edition HairToStay foil and feel good foiling knowing your contribution makes a tangible difference. Stylists know the power hair has to make you look and feel your best, and Framar believes every cancer patient deserves to feel confident while they fight back. For more details on this collaboration and to shop the limited edition foil, click here.

About Framar International: Framar International is a Niagara, Canada-based producer and distributor of hair coloring foils and accessories used for professional highlighting and coloring.