
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
They cover your favorite reads related to your salon career, your favorite trending hair cuts, some of your favorite color formulas, and more!


*Model image: Hair by The Moroccanoil Global Trend Team.
Picking a favorite subject, article, or trending topic is tough…but fortunately, you did it for us. These are some of the features our editors reported on during the past year and you wracked up the reads. They touch on some career advice, some stylist soul-searching, some celebrations of haircuts and styles that have stood the test of time, and they all were part of our 2024 coverage of this beautiful industry.
Our MODERN SALON 100 is always a diverse group of beauty professionals, representing a variety of specialties, experience, and followings. Compiling it is a group effort that represents input from our entire MODERN SALON team.
This year, in honor of 100 years of MODERN SALON (which launched in 1924), and our focus on the future of the industry, we did something a little different. A group of our honorees are either cosmetology students or very recent graduates, and 10 of our honorees are alumni of previous MS100 lists. In this way, we spotlight these established veterans as examples of beauty excellence to aspire to, and the next generation of rising new talent we can all be cheering on.
The decision to “choose beauty” has not always been encouraged—by parents, educators, or society. But there are positive signs that this is changing. This article was a combination of interviews with school owners, educators, and school counselors, and it captures some of the exciting energy around beauty as a calling and a career.
Establishing the foundations of the business before the beauty services is game changing. Beauty professionals can learn while taking care of their clients and making money — picking up where beauty school leaves off. This article was submitted by Karen Kaminsk, founder of Allure Salon Suite Consulting and Allure Salon Group & Professional Education Center.
When Amy Baugh (@hairbyamybee) posted her "lowlights" reel on Instagram (instead of the ongoing glowing recaps and "highlight" reels we see shared on Instagram) the response took her by surprise.
In a carousel, Baugh, who is a lived-in color specialist and a member of the MODERN SALON Artist Connective, posted short descriptions of pain points that she says she has experienced in the course of her career. They included her confusion and sometimes hurt when a client just--'poof'--vanishes without a word of explanation. Or her concern that rising costs will continue to eat into her profits. And the vulnerability of feeling that she doesn't meet trending beauty standards in the professional beauty industry.
Every year, we set the stage for an annual jam session of color masterwork. This brilliant showcase, our ColorFest, gives top-billing to both vibrant hues and subtle shades, while sharing formulas and steps to get-the-look. Your favorite brands are featured, along with some of their newest color offerings, including companies that have entered the hair color space.
Somewhere on the spectrum between pastel pink and orange sits Pantone’s 2024 Color of the Year, Peach Fuzz, described as “a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.” The color is as soft and warm as it is vibrant, and you can almost feel it against your skin like a plush blanket.
The color for 2025 has been announced, too!
This look is part of the Rouge de CHI Collection from CHI, and it features a fusion of beige blonde with a rich, velvety chocolate mocha face frame. This pop of color perfectly suits the model's coloring, accentuating her facial features, and making her eyes pop. It's a new take on a trending look.
If there’s one haircut that has stood the test of time, it’s the bob. Since its inception, the bob has continuously evolved and adapted to changing styles and preferences, making it an enduring choice for individuals looking to make a statement with their hair.
In 1924, MODERN SALON celebrated 100 beautiful years, so it was fitting to pay homage to this enduring style.
Sometimes called “The Princess Cut" or the anime “jaw-drop haircut,” this style dates back over a thousand years. The "hime" style features disconnected sidepieces, cut to the cheek bone or jaw line, and a heavy, blunt fringe. While the traditional cut was more severe, today these shorter side pieces might be blended into layers and waves, making them a bit more low-maintenance.
Nicole Scherzinger, singer, dancer, TV personality, and former Pussycat Doll, blew the crowd away with her stunning vocals and elegant hair at her In Memoriam performance for the 2024 Tony Awards. Hairstylist Dimitris Giannetos, stylist to celebs including Megan Fox, Gigi Hadid, and Joey King, has provided a how-to on Nicole’s hair using new The Coveted Tape hair extensions by Covet & Mane.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai