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by Anne Moratto
Visit olaplex.com to discover more.
OLAPLEX Unveils Next Chapter With a Bold Vision for Foundational Hair Health and Innovation-Led Future
OLAPLEX, the pioneering bond-building brand, redefines hair health with a new brand identity, groundbreaking innovation in scalp, and a commitment to empowering stylists worldwide.
by Staff
February 25, 2025
photo courtesy of OLAPLEX
3 min to read
OLAPLEX Holdings, Inc. (“OLAPLEX”), the foundational health and beauty brand and pioneer of bond-building hair care, is entering a bold new chapter rooted in its legacy of category-creating science and inspired by the creativity and the passion of professional stylists. Born in the lab and made famous in the chair, OLAPLEX has spent the last decade transforming hair health from the inside out with its innovative Complete Bond Technology™, renowned for its unmatched ability to repair hair’s bonds.
“From day one, OLAPLEX has built bonds and broken barriers,” said Amanda Baldwin, CEO of OLAPLEX. “This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it's their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy hair.”
OLAPLEX’s refreshed identity also brings the brand’s core values to life through vibrant new visuals, a dynamic digital presence, and a continued belief in the bond between science and style. “We want those two sides of our brand to come forward in our visual identity. We believe that it’s a true expression of the confidence in our heritage, our bold approach to innovation, and our passion for the creativity of the professional community. It’s a reflection of not only who we’ve always been, but also an introduction to our future.”
photo courtesy of OLAPLEX
Since its inception, OLAPLEX has been embraced by the stylist community. This reaffirms its commitment to providing science-backed tools that elevate artistry and deliver exceptional results. Harnessing the power of its category leading bond-building technology, OLAPLEX continues to innovate beyond damage repair to unlock foundational hair health. With this science-first approach, OLAPLEX is dedicated to equipping professionals with the tools to transform hair while giving consumers the freedom to style without compromise.
photo courtesy of OLAPLEX
“Today’s professionals and consumers are more knowledgeable than ever about the science of haircare. Foundational hair health is, and always has been, in service of letting the work of the pro community truly shine and to deliver more great hair days, today, tomorrow and for years to come,” Baldwin added.
Innovating Beyond Repair: No.0.5 Scalp Longevity Treatment
As part of this exciting evolution, OLAPLEX introduces the No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health. Combined with bestselling No.3 Hair Perfector this innovation is emblematic of OLAPLEX’s new vision and its promise to deliver lasting hair health from root to tip.
The next chapter is the beginning of a new era for OLAPLEX and for haircare—one where true hair health takes center stage, unlocking beautifully healthy hair for today, tomorrow, and years to come.
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