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SEARCHThere’s a collective craving to return to what made this industry special in the first place: collaboration.
Image by mostafa meraji from Pixabay
The salon industry has always been one of ebb and flow—shaped by culture, creativity, and connection. As a company that has been operating since 1985, we’ve witnessed the cycles firsthand. But nothing disrupted the rhythm quite like the COVID-19 pandemic.
Before 2020, salons were buzzing hubs of creativity and community. Stylists thrived in team environments—sharing techniques, supporting one another, collaborating, and drawing energy from the camaraderie that only a salon floor can offer. That dynamic was not just inspiring; it was essential to growth, artistry, and morale.
When the pandemic hit, the atmosphere shifted dramatically. With safety and distancing protocols in place, salons were forced to operate in rotating shifts with fewer people. Stylists moved into private studios or began working independently from home. The focus turned to isolation for survival. Social media and YouTube became substitutes for mentorship. Licenses and formal education took a backseat to online trends.
For the past five years, this solo approach has dominated the industry. But I see that something is changing.
At this year’s International Beauty Show (IBS) at the Jacob Javits Center in New York City, the shift was undeniable. Attendance from beauty school students surged by over 40% compared to the previous year, with thousands of young stylists flooding the convention floor—eager to learn, inquire, and most importantly, connect. IBS exhibitors and educators noted a dramatic rise in interest from students asking about salon careers rather than booth rentals or suites.
Cosmetology schools are seeing parallel momentum. In New York, beauty school enrollment is up 26% from last year, with school directors reporting a noticeable shift in attitudes—students are seeking structure, mentorship, and salon-based opportunities. They’re asking about team salons again.
At our own salon group, Dramatics NYC, which has operated in Manhattan since 1985, we’ve seen the numbers tell the same story: in the last 12 months, we’ve welcomed back 14 stylists who had previously moved into solo suites, all citing the desire for mentorship, camaraderie, and daily inspiration as the reasons for their return. Our internal stylist surveys show that 78% of our current team values collaboration and education over independent operation.
There’s a collective craving to return to what made this industry special in the first place: collaboration.
Stylists are leaving their studios and rejoining salon teams. They’re looking for mentorship, fun, inspiration, and that irreplaceable feeling of being part of something bigger than themselves. The trend is clear—the salon atmosphere is back.
This shift is more than a market correction; it’s a renewal. A new generation of stylists is entering the industry not just with ambition, but with a desire to share knowledge, support one another, and build something meaningful—together.
The pandemic may have restructured the way we worked, but the heart of the salon industry—its community—is beating stronger than ever.
Jaime Kolber (AKA Safari)
Founder of The Healthy Color | Executive Officer at Dramatics NYC
Photo: Jaime Kolber
About the Author: Jaime Kolber
Jaime Kolber is an entrepreneur focused on healthy hair and salon culture. She is the founder of The Healthy Color, a CBD-infused, ammonia-free professional hair color line, and serves as an executive officer at Dramatics NYC.
Raised in the beauty industry, Jaime grew up watching her father build one of New York City’s early unisex salon chains. That experience shaped her interest in salon education, mentorship, and healthier product alternatives.
She is also developing What Is the Buzz?, a reality-based platform exploring the lives and experiences of salon professionals. Drawing from her background in film, philosophy, and life coaching, Jaime brings a practical and people-centered approach to her work.
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