
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
In just one year, the Green Beauty Community has grown to 1,600+ members, 400+ pledge salons, and 40,000 students accessing its Sustainability Guidebook. Here’s how a grassroots idea became a national movement for sustainable beauty.

Publisher's NoteGrateful for leaders like Daniel Johnson who continue to inspire our professional beauty community. It’s been tremendous to watch the Green Beauty Community Foundation and the cause that Daniel, Hannah, and their team have brought to our professional beauty industry. I first met Daniel in 2022, and he’s one of those rare individuals you instantly connect with, he's smart, passionate, and rooted in family and legacy.At last spring’s Beauty Changes Lives event in Chicago, Daniel shared he was pursuing a 501(c)(3). Having gone through the process myself twice for two organizations where I held board positions, I know how challenging—but rewarding—it is. When someone like Daniel, so passionate and committed reaches out and asks you to pledge, you simply know it's the right thing to do.I hope you'll join me in celebrating this organization's success along with us, it's pretty amazing!Angela ReichPublisher, MODERN SALON, SALON TODAY, NAILS, BARBERING TODAY, and MODERN Spa & Wellness
One year ago, the Green Beauty Communitybecame a 501(c)(3) nonprofit. What started as a grassroots network has sprouted into a growing movement of beauty professionals who believe sustainability should be the industry standard—not a niche.
Education that travels with professional beauty industry
Sustainability Guidebook (with Pivot Point International). Over 500 direct downloads to date. Now inside Pivot Point’s learning portal, making it available to 40,000+ beauty students nationwide (with additional access internationally).
Webinar Series — GBC Live. More than 30 sessions since launch, with salon owners, educators, chemists, and brand leaders. Topics range from closed-loop color management and foil recycling to inclusivity, sustainable pricing, and communicating impact.
Turning intention into action
The Green Pledge. 400+ salons have committed to five sustainability actions, receiving a certificate, badge, and turnkey marketing kit.
Green Artist Collective (GAC). Announced April 2025, with a goal of 40 events in the next year, reaching 1,000+ professionals and targeting 1,000 lbs of plastic diverted.
Green Salon Impact Micro-Grant Program. Pilots begin this fall to fund grassroots educators and local community classes.
A community that amplifies
Digital Platform & Directory. 1,600+ registered users and 132 salons/businesses listed.
Social Reach. 19,300 Instagram followers plus growth on LinkedIn and email—spreading credible education and showcasing real salon examples.
"This community has given me not just resources, but a network of support…" — Kimberly Loomis
"This community has given me not only resources and guidance but also a true sense of belonging." — Kayshaun Brooks
"The GBCF gave me the clarity, education, and guidance I needed…" — Sophia James
"Their mission has reminded me that beauty and eco-consciousness are deeply connected." — Victor Scotti
"The Green Beauty Community is such a refreshing and inspiring space." — Emily Wiens
Scale the Green Artist Collective to more regions with consistent quality and reporting.
Expand the Micro-Grant Program based on pilot learnings.
Continue building practical, non-gatekept education salons can implement immediately.
Publish a transparent year-end impact snapshot with participation and diversion metrics.
We are a nonprofit dedicated to making sustainable beauty the new standard through education, resources, and community action.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.