
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Jacquelyn Rodriguez, co-founder of the Green Beauty Community, releases her debut book, Changeworthy: How to Build a Salon That Honors People and the Planet.

Jacquelyn Rodriguez, co-founder of the Green Beauty Community and author of Changeworthy
courtesy of Green Beauty Community
The beauty industry is evolving. Across the country, stylists are rethinking not only what goes into their products but how their choices impact their health, their clients, and the planet. Leading that conversation is Jacquelyn Rodriguez, co-founder of the Green Beauty Community, who has just released her debut book, Changeworthy: How to Build a Salon That Honors People and the Planet.
Part memoir, part manifesto, and part practical guide, Changeworthy helps professionals reimagine what thriving in beauty looks like. It outlines the Clean Beauty Blueprint and Conscious Leadership Framework, offering salon owners a roadmap to align purpose, wellness, and profitability.
“Our industry doesn’t need perfection—it needs participation,” says Rodriguez. “Every stylist who says yes to change helps create the future of clean, conscious beauty.”
The book is prefaced by Greg Starkman, founder of Innersense Organic Beauty and a founding member of the Green Beauty Community, whose leadership in clean beauty has shaped industry standards for sustainability and integrity.

Changeworthy includes access to an online portal filled with downloadable workbooks, sustainability checklists, and the Green Beauty Community’s Green Pledge.
courtesy of Green Beauty Community
What makes Changeworthy stand out is its interactive approach. Readers gain access to an online portal filled with downloadable workbooks, sustainability checklists, and theGreen Beauty Community’s Green Pledge—a shared commitment to creating a more sustainable beauty industry.
Through personal storytelling and actionable tools, Rodriguez reminds us that change doesn’t start with products—it starts with people.
Aligned with the book’s message, the Green Beauty Community Foundation will launch the Green Salon Impact Grant Program in 2026, providing micro-grants for educator-led sustainability events that give stylists free, hands-on education. Industry support and sponsorship opportunities are available for brands ready to help move the beauty industry toward measurable, sustainable impact.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.