The much anticipated #AcademyofHair has opened its doors. On Thursday, June 14, Henkel’s leading professional hair care and color brands Alterna, Kenra Professional, PRAVANA, #mydentity, Joico, Schwarzkopf Professional and Sexy Hair celebrated the inauguration alongside beauty industry leaders, influencers and community dignitaries. Guests toured the world-class, state-of-the-art space and experienced first-hand its advanced educational and content creation capabilities. The evening concluded with a high-energy runway presentation where each brand showcased their artistry and unity under one roof.
Henkel’s #AcademyofHair is located within the Beauty Care Hair Professional Headquarters in Culver City where the seven brands have come together. The facility features several unique, rentable spaces including a full-service test salon and color bar, a digital trend lab designed specifically for content creation and a versatile academy space. The #AcademyofHair is equipped with brand-new, cutting edge technology at the height of industry innovation. A spectacular view of the Los Angeles skyline is a complement to the numerous opportunities that this state-of-the-art facility has to offer. An ultimate learning center, the #AcademyofHair provides Henkel the opportunity to share its brands’ industry-leading products and innovations with stylists worldwide.
“Hairdressers are at the heart of everything we do here,” said Stefan Mund, Regional Head of Henkel Beauty Care Professional North America. “Our new #AcademyofHair embodies Henkel’s commitment to innovation, offering a state-of-the-art space for stylists -- a place where they can learn the latest techniques and use the newest products to help perfect their craft. We are excited to introduce the #AcademyofHair as a trusted and essential resource to the stylist/hair professional community.”
The artists included who created the runway show included:
Alterna Brand Ambassador Salvatore Leonetti @sal_leonetti
Joico Brand Ambassador Larisa Love @larisadoll
Kenra Professional Educator Cassie Siskovic @cassiskovic
Guy Tang’s #Mydentity Global Artist Noora Ahmad @hairbynoora
PRAVANA Collective Head Colorist Presley Poe @presleypoe
Schwarzkopf Professional North American Color Director Rossa Jurenas @rossajurenas
Sexy Hair Platform Artist Amanda Kimball @amandajeank