Now, the duo is expanding that collection with five products in a new treatment line inspired by skin care.
"The system we just launched was inspired by skin care, where benefits compound with continued use for your healthiest hair yet," Capri says. "Healthy hair is beautiful hair. If your hair is not healthy, your hair most likely is not beautiful."
Lee added that she and Capri wanted to eliminate some of the common problems salons and artists face, like the burden of carrying professional product inventory and commit to a minimum order quantity. There's no minimum order quantity with IN COMMON Beauty.
"From a consumer perspective, we believe that everyone deserves to have healthy hair, and that’s what we all have in common, so we really wanted to create an inclusive product line that encapsulated this concept that we each can share the ‘bad hair day’ experience as much as we can the ‘good hair day’ experience, so let’s have more of the latter," Lee says.
The five new products include Clear Haze Universal Shampoo, Velvet Cloud Universal Mask, plus three in-shower treatments; Mended Sea Strengthening Enhancer, Mojave Rain Moisturizing Enhancer and Static Silk Smoothing Enhancer. When layered between the shampoo and mask, the enhancers provide instant results on all hair types, and can be used in any combination based on hair needs.
To get started with this system, cleanse hair with Clear Haze Universal Shampoo to purify and nourish thescalp. From there, spray on the enhancer of your choice, but don’t rinse it out just yet. Layer on the Velvet Cloud Universal Mask and let it sit for three minutes.
- Clear Haze Universal Shampoo: A moisture-balancing universal shampoo that is designed for all hair types and textures. This luxurious foam formula detoxifies to remove impurities while adding essential nutrients without weighing it down.
- Ingredient engine: C3 Custom Care Complex + Quartz + Avocado Oil
- What it does: Detoxifies and balances moisture levels.
- Mended Sea Strengthening Enhancer: An in-shower strengthening treatment that is designed for weak, damaged hair. Infused with a blend of Rose Oil, Blueberry Extract and Babassu Oil and packed with Vitamin A, B5, C and E, it seals split ends and restores strands that have been damaged from daily styling, over-processing and chemical treatments. This treatment works to strengthen hair fibers and stimulate the hair follicle for healthy, beautiful hair.
- Ingredient engine: C3 Custom Care Complex + Babassu Oil
- What it does: Strengthening. Seals split ends, strengthens hair fiber.
- Mojave Rain Moisturizing Enhancer: Quench thirsty locks with this in-shower enhancer, infused with moisturizing rose and watermelon extracts. Essential amino and fatty acids, along with Vitamins A, B6, C and E, provide hydration to protect and soften strands while helping hair retain moisture.
- Ingredient Engine: C3 Custom Care Complex + Nourishing Oil Blend (RSPO Certified Palm Kernel Oil, Castor Oil and Rose Oil)
- Product Objective: Moisturizing. Protects and softens.
- Static Silk Smoothing Enhancer: An in-shower smoothing treatment designed for frizzy, unruly hair. Infused with a power-packed blend of Lavender Water, Hyaluronic Acid and Avocado Oil to help calm frizz, cool the scalp and add shine. Known as our “7-in-1” hair beautifier, Static Silk hydrates, volumizes, calms, resists damage, protects, softens and adds shine at first use.
- Ingredient Engine: C3 Custom Care Complex + Hyaluronic Acid
- Product Objective: Smoothing. “7-in-1” hair beautifier. It hydrates, volumizes, calms, resists damage, protects, softens and adds shine.
- Velvet Cloud Universal Mask: A rich, yet lightweight, moisture-balancing mask designed for all hair types and textures. Packed with essential moisturizing ingredients, it nourishes the hair without weighing it down.
- Ingredient Engine: C3 Custom Care Complex + Glycolic Acid
- Product Objective: Amplifies the benefits of the enhancers. Seals down broken edges of hair.