EXCLUSIVE VIDEO: Dyson Unveils NEW Beauty Tool, the Corrale Straightener

The Dyson Corrale™ straightener features pioneering microhinged plate technology, which flex to shape and gather hair, applying even heat and tension to all the hair strands in every pass and keeping them perfectly aligned, reducing the reliance on heat.

DYSON CORRALE STRAIGHTENER STATS:

• 7 years in development
• $32 million investment in research and development
• $129 million investment made to hair labs globally, working with hundreds of hair scientists, engineers and professionals
• More than 600 hours of user trials with real users, completed in 5 countries, including over 800 participants

Suitable for all hair types, the styling tool features Dyson’s Intelligent Heat Control for precise temperatures, together with 4-cell lithium-ion battery technology to deliver cord-free performance, allowing users to achieve outstanding style anywhere at any time.

THE SCIENCE

Dyson has been researching into the science of straightening for almost a decade, investing more than $129 million into hair labs across the world. 

To straighten hair, a combination of heat, tension and control is required – heat to break the hydrogen bonds in the hair, tension and compression to reshape these bonds and control to apply the heat and tension evenly. Dyson’s extensive testing showed that flat plate straighteners can only apply heat and tension to the thickest part of the section, and this means there are loose strands on the sides of the section that are not treated or tensioned. These become flyaways and are only brought into the tress through repeated passes, by which time excessive heat has been applied to the tress, which causes a reduction in hair strength, gloss and color.

Dyson has developed a complex manganese copper alloy plate, featuring a carefully balanced amalgamation of six metals to provide the optimum flexibility, strength and thermal conduction. Each plate is precision machined to 65 microns – the width of a human hair – and tourmaline edged to produce ionising properties that help reduce static.

THE FLEXING PLATES

The unique flexing plates of the Dyson Corrale straightener mold to shape and gather the hair, giving the user greater control and therefore elevating the styling results, while reducing the reliance on heat. As the plates adapt to the hair, they apply tension more evenly and stop strands splaying. Less reliance on heat means less damage.

The device has three heat settings: 330°F, 365°F and 410°F. These temperatures allow the user to tailor the settings to suit hair type and desired style. This adaptability, combined with the increased control provided by the flexing plates, allows users to style at lower temperatures without compromising on the results. 

Much like the Dyson Supersonic hair dryer and the Dyson Airwrap styler, the Dyson Corrale straightener features Intelligent Heat Control technology. Using a platinum sensor, the temperature is measured 100 times a second. This technology communicates with a microprocessor which in turn controls the heating system delivering precise, accurate heat.

 “Since we first started developing the Dyson Supersonic hairdryer, we have continued to explore the science of style, seeking to understand what makes hair smooth, shiny and glossy, and what makes it dull, damaged and lifeless...We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands. This means that we get an enhanced style and without excessive heat damage. We simply do not need the heat that others apply. We engineered unique flexing plates of magnesium copper, wired eroded to a precise accuracy of 65 microns to adapt to the shape of the hair tress. The copper plates wrap around the tress, applying even heat and tension to all the hair strands, keeping them aligned.

"The Dyson Corrale straightener elevates styling results, while dramatically reducing the heat damage on hair.”

--James Dyson, Founder and Chief Engineer

THE BATTERY

Powered by a four-cell lithium-ion battery, the Dyson Corrale straightener delivers the same thermal performance of a corded product with the cord-free versatility and universal voltage allowing users to style anywhere, anytime. A flight mode feature also ensures the device meets air travel standards and can be packed in cabin luggage for travel. 

The Corrale fully recharges in 70 minutes and provides up to 30 minutes of cord-free styling. Placing the straightener into the ergonomic charging dock at regular intervals while styling or alternatively attaching the magnetic 360° charging cable provides a hybrid charge mode for longer styling sessions.

For more information, visit www.dyson.com or your nearest Dyson Demo Store. 

Stylists can call 866-861-2565 for license verification and purchase.