We asked industry leaders, partners, and friends to let us know how they are supporting stylists and salons during the crisis caused by COVID-19.
We will be updating this page so keep an eye out for more special offers.
Aerovex is getting clients and staff back in the door confidently with our ventilation equipment that is scientifically proven to capture and kill airborne viruses along with other toxic contaminants. Protecting Salons has been Aerovex Systems’ mission since 1988. That's why we have now created the “Salon Stimulus Package,” a digital marketing system designed to attract new clients and retain pre-existing clients by letting them know you are now offering a safe, “Clean Air Certified” salon. Click to book a consultation to learn about our Stimulus Package, and free 90-day trial of air purification and marketing systems. Ask us how we can bring revenue for your salon even if you are closed.
LEARN MORE: https://aerovexsystems.com/salon-rebound/
To mark one thing off their to-do list, and to make their life a little easier during a very difficult time, Andis prepared talking points and client communications so stylists can copy-and-paste, use what they need, and move forward. They prepared templates for communicating when a shop was open or closed, sanitation practices, and also a best practices for social media during this time.
LEARN MORE: https://andis.com/
Amika set up an affiliate program to help hairstylists capture commissions on client sales at this time. Stylists are able to register on their site (www.loveamika.com/salonaffiliates) for a unique custom vanity link and receive 40% commission from orders their clients place through their link. These purchases will be fulfilled through Amika's warehouse and sent directly to their clients.
LEARN MORE: https://amika.refersion.com
The BELLAMI Continued Online Education Program is a free education platform designed for hairstylists to utilize and sharpen their skills sets while at home during this time. The program consists of 30-minute Zoom segments, which cover a range of timely topics from pricing strategies, money management, marketing 101 and content collaborations, along with hair tips such as bridal hair, cutting 101, extensions and more. These are led by BELLAMI Master Pro Stylists, such as Kat Lewis, and industry leaders like Eric Vaughn and Alex Pardoe.
They have also launched the BELLAMI Professional Stylist Affiliate Program. The program is free to join, and once approved, includes a complimentary product for content creation, a personal dashboard for tracking conversions, and automatic payments. Please see further information on the program linked HERE.
LEARN MORE: www.bellamiprofessional.com
Bosley’s team of hair restoration experts is conducting video consultations to service patients. During the video consultations, the patient can learn all about the available hair restoration solutions that Bosley offers, both surgical and non-surgical solutions to hair loss, including hair transplantation, scalp micropigmentation, laser therapy and platelet-rich-plasma (PRP). Bosley has a special promotion with never before offered savings during the month of April.
LEARN MORE: www.bosley.com
They are offering all their online certification for a $20 donation through their Lay Low and Learn campaign as well as Free Monday Look and Learns. The $20 donation Certification link is: https://babehairextensions.com/pages/online-education. Proceeds will be donated to Professionol Hairstylist COVID-19 Relief Funds (TBD and where needed).
LEARN MORE: https://babehairextensions.com/
BoxyCharm will be deploying up to 100K BoxyCharm boxes to nurses in two of the hardest hit parts of the country: New York and Florida. While the company knows these frontline heroes need a lot more than beauty products right now, the company’s goal is to simply put a smile on these nurses’ faces and remind them that they are appreciated and deserve some self-care. Like all BoxyCharm boxes, each will include 4-5 full-size skincare, haircare and/or makeup products.
LEARN MORE: @boxycharm
The botanical skincare brand, boscia is donating over 1,000 units of cleansers and 1,000 units of moisturizers to those working in the healthcare industry and distributing them across the US. Additionally, boscia is calling out to the public, encouraging followers to send names and addresses of heroes in local communities to receive a personal skincare package sent by boscia. (To submit names please direct message names & addresses to @boscia directly).
LEARN MORE: https://www.boscia.com/shop/index.php
To help supply PPE (personal protective equipment) to healthcare workers, Cristina Burns of Vituity Healthcare in San Diego, CA called Brazilian Blowout corporate office for protective eyewear (knowing Brazilian Blowout artists wear masks) for medical facilities in need. That same afternoon, the company’s operations team packed and shipped thousands of pairs to over 20 hospitals and urgent care units identified by Burns throughout California within 24 hours of the request. As the Covid-19 situation continues to evolve, Brazilian Blowout and its sister companies, Brazilian Bond Builder and Leaf & Flower are proactively working to provide personal protective equipment where it’s needed most.
LEARN MORE: https://brazilianblowout.com/
Celeb Luxury is launching a professional affiliate program to support salon professionals and help provide them with a steady stream of income while they are home during the mandated ‘stay at home’ order. The new Celeb Luxury Affiliate program will help professional’s clients to purchase online at www.celebluxury.com and have their order delivered right to their home, all while earning their stylist commission on retail sales. Stylists earn 35% on every sale.
LEARN MORE: https://www.celebluxury.com/
CND and the Horst M. Rechelbacher Foundation are teaming up with Beauty Changes Lives to rally the professional beauty industry in response to COVID-19. A $100,000 portfolio of $1,000 relief grants for Nail Professionals is available on the Beauty Changes Lives website. Applications will be accepted starting April 1.
LEARN MORE: https://cnd.com/
Denman International’s sister company Denroy has switched much of its production to producing the Hero Shield, a visor designed to protect healthcare workers from Covid-19 when treating infected patients, to support NHS and healthcare workers across the country and the world.
LEARN MORE: https://denroygroup.co.uk/
ERGO Styling Tools donated 1,400 16-ounce bottles of its waterless soap called In Between to NAEIR (www.NAEIR.org), a gifts-in-kind organization that receives donations from companies and distributes them to member schools, churches and nonprofits in need. Also, from April 7 through April 20, Ergo will be opening their professional store with some special offers from which we will be contributing 100% of profits to both the PBA COVID-19 Disaster Relief Fund and Beauty Changes Lives.To maintain the integrity of our store for professionals & students, they must provide credentials (copy of their current license or for students a pic of their student badge). For simply registering, they will be donating a dollar for anyone that registers.
LEARN MORE: www.askergo.com
EXIT ONE SOLUTIONS
For over 15 years, Exit One Solutions has been privileged to serve the professional beauty industry with public relations, marketing, branding, social media and more. They suggest these action steps to take now: Build your new business plan for the balance of 2020 and goals for 2021 so that when self-isolation and quarantines are no longer part of our daily dialogue, you will be ready; Do an honest assessment of the areas you can and want to improve on moving forth and some action steps on what you can do to rectify these; If you need guidance, reach out to those you admire, wish to emulate or can help you in some way.
LEARN MORE: www.ExitOneSolutions.com
Our thoughts are with each and every one of you during this trying time. Keep sharing all your amazing before and afters! Social media was not canceled! We will get through this! From Equibal Labs the makers of Nufree finipil antibacterial non-wax hair removal systems.
LEARN MORE: www.nufree.com
Through April, Grande Cosmetics will donate up to $50,000 to subsidize access to food for those most in need during this unprecedented time. The brand will offer 15% off and 15% off all order revenue donated to Feeding America for purchases made at www.grandecosmetics.com - no coupon code necessary.
LEARN MORE: www.grandecosmetics.com
Hairdreams USA has created a special “Help Your Local Hairdresser” voucher program. Salon clients can purchase special discounted vouchers at www.iwanthairdreams.com for future Hairdreams services at salons in the USA. All vouchers are discounted at 25% off for clients to help salon businesses. In turn, hairdressers get to redeem the voucher with Hairdreams USA at its full value – Hairdreams USA will cover the difference. Hairdreams USA will handle all transaction costs, run the site, manage the vouchers and cover all the discounts.
LEARN MORE: www.hairdreamspro.com
In Common is reminding clients that they can support stylists who carry In Common products by using their Pro Commission referral link. Stylists will receive commission from every purchase made through their own personalized links. In Common has waived the minimum order for sign up so it's SUPER easy and will cost stylists nothing. Commission right now is 35%.
LEARN MORE: pro.incommonbeauty.com.
Jatai International's President Dean Wada believes that stylists and barbers should not need to experience 'educational downtime’ along with 'client downtime' during this Coronavirus period. Jatai continues to reach out to owners and artists through its Jatai Academy, a FREE online virtual library of hundreds of quality educational videos that advance all skill levels. From Feather Styling Razor techniques and trends to men’s grooming and shaving methods, Jatai Academy is a one-stop rich resource to prepare for short and long-term creative and skill-building success.
LEARN MORE: https://www.jatai.net/
JOHN PAUL MITCHELL SYSTEMS
John Paul Mitchell Systems (JPMS) will produce Hand Sanitizer to help stop the spread of the Covid-19 virus. The company is expeditiously moving forward to manufacture more than 20,000 units of an 80% alcohol spray formula, which will be donated to high-need groups who are facing shortages, such as Southern California first responders, Los Angeles police officers, and low-income families with young children.
LEARN MORE: https://www.paulmitchell.com/
On April 1st, 2020 Joico launched “The Big Give-Back” campaign and sweepstakes, weekly sweepstakes that will award a lucky pro up to $1,000.00 to help pay for salon expenses, like rent costs or booth rental fees, or even salon utilities. The sweepstakes (open to U.S. residents; other restrictions apply) will announce one random winner every week and will run from April until the end of the year. The first set of four winners will be announced on Hairstylist Appreciation Day, April 30, 2020, and one new winner every week thereafter until the end of the promotion at the end of December.
LEARN MORE: https://www.joico.com/
JOON Haircare Co-Founders, and sister and brother duo, Shiva and Kayvon Tavakoli, are supporting the salon industry. Through the sales of their JOON Cap, embroidered with JOON, which means “life” (and “dear”) in Persian, JOON Haircare hopes to spread a little hope in the form of fashion while donating 100% of the profits to the PBA Covid-19 Relief Fund. Available in baby blue, this chino twill cotton adjustable cap, made of 100% cotton, is available for $32.
LEARN MORE: www.joonhaircare.com.
The brand has officially launched KM.TV, a digital education platform hosted on their Love Kevin Murphy Facebook page. KEVIN.MURPHY’s DESIGN.DIRECTORS, MASTERS, and Kevin himself are working together to bring fun, interactive education classes to the hair community to help us all feel inspired and connected.
LEARN MORE: https://www.facebook.com/LoveKEVINMURPHY.
Khairpep has officially launched #HairArtistsUnite, an initiative to ignite a ‘Support Fund’ for the hair stylist community. This 6-week initiative will run from March 23rd – April 24th via the brand’s Instagram platform. Khairpep will be receiving nominations from clients, artists, and salons for an artist or salon of their choice to receive a support fund paired with Sam Villa tools each week. The support fund will be derived from 50% of sales of the Khairpep’s stylist cult favorite masque, K18Peptide Masque.
LEARN MORE: https://www.khairpep.com/
For every use of the #LoveLeandro hashtag on Instagram, the brand will donate $50 to the Love Leandro Limited Fund providing hair stylists with cash for bills, food, supplies etc. in order to help our people, during this global emergency. Inspired by a man who personifies the American dream, the Leandro Limited Collection celebrates the life of Leandro Rizzuto, the founder of the Conair Corporation. To participate in the campaign, post an IG photo, story or leave a message in the comments on their post tagging @LeandroLimited, #LoveLeandro and the hairstylist that you know is in need and share why you’ve nominated them. Nominees will be entered to win $500 USD from the Love Leandro Limited™ Fund and each entrant that nominates a winner will be sent a gift of Leandro Limited® products as a thank you for participating and helping pay it forward.
LEARN MORE: https://leandrolimited.com/loveleandro.html
Malibu C has built their business on science-based solutions for 30 years. They recently introduced CUR8 Hand Sanitizer, to kill virus and germs, with 68% Ethyl Alcohol and eight wellness ingredients. While the product was not in planned production, Malibu C made a sudden shift to respond to need. They first focused on providing medical facilities and are now offering to beauty professionals.
LEARN MORE: https://malibuc.com/products/cur8-hand-sanitizer
LOMA HAIR & BODY CARE
With a drastic increase in the need for hand sanitizer, the team behind LOMA quickly turned their attention from normal production runs of hair and body care to the formulation of a new, organic, aloe vera gel based hand cleaner. This organically infused, soothing and moisturizing hand cleaner is 62% alcohol and is available to the retail market in three naturally fragranced options of Citrus, Cranberry and Moroccan.
LEARN MORE: https://www.lomahaircare.com/
The Moroccanoil Academy has implemented a weekly cadence of digital classes that are available for free on the Moroccanoil Professional Instagram page, @MoroccanoilPro. The Moroccanoil Artistic Team, global educators, and business experts will showcase styling and cutting techniques, business and tackle audience questions.
LEARN MORE: https://moroccanoilprofessionals.com/
The haircare brand launched by celebrity stylist Marco Pelusi is offering free shipping (marcopelusi.com) with discount code FREESHIP.
LEARN MORE: https://marcopelusi.com/
Mindbody wellness tech company launched a virtual wellness platform for the tens of thousands of boutique fitness, beauty and wellness business operators that use Mindbody’s integrated software. The video product, which is available for free and will soon roll out to Mindbody customers during the current beta phase, allows fitness, beauty and wellness businesses to upload and share pre-recorded videos to their customers via direct, secure links. The new platform removes the need for third-party video solutions as it integrates directly into the Mindbody software, allowing consumers to easily access their favorite businesses’ video content.
LEARN MORE: https://www.mindbodyonline.com/
ORLY International is reconfiguring its Los Angeles-based nail polish factory operations to produce 75% alcohol-based hand sanitizer. ORLY plans to begin production by the end of March, with the first batch of 10,000 units being donated to the City of Los Angeles with a special emphasis on serving the city’s at-risk homeless population. Subsequent batches are expected to be available for sale by early April on ORLYBeauty.com; an email sign up form will be on the website to alert for availability.
LEARN MORE: https://orlybeauty.com/
The Olaplex Professionals Affiliate Program makes sure for every order stylists refer to Olaplex.com you will earn a 35% commission, enabling you to use your client "black book" to create a new income stream for yourself. Apply for an account on the Olaplex Affiliatly dashboard. Our Professional team will accept/deny applicants within 2 business days.
LEARN MORE: https://www.affiliatly.com/af-1032237/affiliate.panel?mode=register
PREMIER BEAUTY SUPPY
You can create your own online retail store, free of charge, and let them handle inventory and shipping, while stylists manage the marketing. To learn more and set up your webstore today, visit: www.saloninteractive.com/premierbeauty.
LEARN MORE: https://www.premierbeautysupply.com/
R+Co launched a custom home-delivery program for salons and their clients to to support their favorite salons and provide clients with convenient ways to get their favorite products. Each R+Co salon was provided a unique link to to share with each product sale earning a 40% commission. Additionally, R+Co is covering all costs associated with the program and has accelerated payments to each salon to happen every Friday.
LEARN MORE: https://www.randco.com/salon-locator
Save some space on April 19 and 20 for “The Show Must Go On” – 2 full days of live FREE education with our entire team (Andrew Carruthers, Anna Peters and Jesse Linares). We will each teach 45-minute classes with 15-minute breaks between on Facebook Live (8am PST to 5pm PST). We hope you can join us: https://www.samvilla.com/show-must-go-on. We are all here for you.
LEARN MORE: https://www.samvilla.com/
SOLA SALON STUDIOS
Sola Salon Studios has created a COVID-19 Resource Center with information about government and beauty industry financial resources as well as tons of blogs, videos, communications and social media templates to help your business during this time. Additionally, they have partnered with several educators and brands including Michael Cole, Sam Villa, Nina Kovner and more to host virtual education. Access the list of all future virtual education events and watch all past recordings on Sola's COVID-19 website.
LEARN MORE: www.solasalonstudios.com/covid19
MY SALON SUITE
MY SALON Suite and Salon Plaza has launched an e-gift card portal for the Members that work out of MY SALON Suite and have been been affected by stay at home orders. Members are each given their own website portal to sell gift cards which can then be sent to their clients as a way to pre-book appointments. It allows for clients to pre-pay for their appointment down the line and letting Members still earn money while being at home.
LEARN MORE: http://www.mysalonsuite.com/ and https://salonplaza.com/
A new 501(c)(3) nonprofit to support the beauty industry has been launched by celebrity hairstylist Michael Dueñas and his wife, Melody O’Flaherty. We will be filling a gap to bring the community together now and forever. Support Creatives Programs Include Emergency Financial assistance, Mentorship, Online Education Program and Tool and Product Support.
LEARN MORE: https://www.supportcreatives.org/
Former NASA scientist and Theradome founder, Tamim Hamid, created the award-winning Theradome hair regrowth helmet. Combing beauty care and science, the helmet uses Laser Phototherapy (LPT), the most powerful and effective treatment to combat hair loss. Tamim will donate a portion of Theradome proceeds to the PBA COVID-19 Relief Fund and hopes that fellow business owners in the industry will join along in his efforts.
“It is vital that the industry supports one another during this time. Hairstylists and beauty professionals often go unnoticed, but it is our goal to unite in order to help, bring aid and raise spirits until they can go back to work,” said Tamim Hamid.
LEARN MORE: www.Theradome.com
Wahl Clipper Corporation has stepped up to help produce and provide face shields for healthcare workers. The clipper manufacturer is working with its trusted manufacturing partners to make the face shields and will produce 100,000 by mid-April with the ability to produce larger quantities within very short lead times. The face shields have been redesigned by Wahl’s top engineers, who have also made the design available for makers and creators to use and expand upon in good faith. Wahl will distribute these products to local and regional hospitals as a public service. The face shields are not FDA certified and cannot be sold to any reseller. To learn more about the construction of these masks and how healthcare organizations can place orders, visit c19protect.com.
LEARN MORE: wahlpro.com.
To help salon owners and stylists, Zenagen University was launched. This program includes both free education for stylists, as well as free products. This includes a free live webinar every Monday at 11 am EDT beginning March 30 until Monday, May 4. These classes will equip you with the knowledge and skills to confidently discuss hair loss and give natural easy solutions. Register on our website at zenagen.com for the webinars, and you will receive a free Zenagen starter kit.
LEARN MORE: zenagen.com
For reprint and licensing requests for this article, Click here.