PHOTO CREDIT: @corrinereed
Bio Ionic, makers of professional salon styling tools and one of the beauty brands under the Beauty By Imagination (BBI) umbrella, recently launched the Bio Ionic 3-in-One Styling Iron, a multi-tasking power tool that is a flat iron, curling iron and wand combined in one well-designed tool. It taps into the need for working in a way that is space-saving and efficient, while also being sanitary (one tool, fewer surfaces to handle) and financially sensitive (at a $149 price point). This way of functioning—with minimal clutter and economy of motion—is also helpful during a time of being aware of personal space and paying attention to sanitation.
“As an editorial stylist, my salon changes locations every day,” says celebrity stylist, Nathan Rosenkranz, who has worked with Julia Stiles, Hailee Beiber, and Meghann Fahy. “Being able to pack this one tool instead of three, to deal with one cord instead of a bunch, is space-saving and stress reducing. And for people in salons every day, instead of navigating through a million cords for your many tools, you can eliminate so much fuss and reduce hazard. It gives me a sense of ease to know I can do everything I need to do with one tool and that I have only one tool to clean and maintain.”
From waves and curls, to sleek and straight, the Bio Ionic 3-in-One Styling Iron means no switching back-and-forth needed to achieve a varied curl pattern on one head of hair. The tool features NanoIonic™ MX technology, a proprietary mineral complex which infuses hydration into the hair while you style, helping strands smooth and styled.
Whether used by a stylist in a suite setting looking to streamline their routine or a hairdresser in a salon who is re-establishing their business, now more than ever, a tool needs to earn its place at the station. “Using the 3-in-ONE tool follows the overarching trend to minimalize and to choose products and pieces you love and can be proud of,” says BBI AVP of Communications, Natalie Navarre. “There are so many brands on the market and we want to make sure stylists feel confident when they make that investment in quality items that are not disposable and that serve multiple purposes. If we can do our part to help people enjoy their lives in a more successful and efficient way, it’s a win-win for everyone.”
Benefits:
- Creates three different types of styles with one tool: curly, wavy, or straight
- NanoIonic™ MX mineral complex infuses hydration for shiny, smooth, hydrated hair
- Bio Ionic Moisturizing Heat™ helps hair stay healthy and hydrated
Product Features:
- 60-minute automatic shut-off
- Digital temperature control up to 450°F
- Plate locking system allows for easy storage
- Universal voltage
- 1-year warranty
- 9ft. swivel cord
Price Point: $149 on Ulta.com and available now on bioionic.com and saloncentric.com
LEARN MORE: www.bioionic.com
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