Aquage has always infused its luxurious professional hair care formulas with rich nutrients from the sea. Now, the brand is reinforcing its commitment to “sea-stainability” by teaming with the social enterprise Plastic Bank to stop ocean plastic while improving the lives of those who collect it. The alliance is part of a brand refresh that includes a new visual identity, new packaging and new innovation starting to roll out in 2021.
“The ocean has always been the inspiration behind our products, and now it is our new mandate to help preserve and protect it,” explains Scott Missad, President and CEO at Beauty Quest Group. “Our partnership with Plastic Bank will support conservation efforts that make a real difference in saving this precious resource.”
A portion of every Aquage sale will prevent 50 tons (the equivalent of 2.5 million plastic bottles) from entering the ocean in partnership with Plastic Bank. In addition, Aquage is moving toward an all recycled and sustainable packaging model that will be fully in place by 2022. “We want our consumers to feel just as good about the bottle as they do about its contents. We’re all in it together when it comes to protecting the planet.”
“Our partnership with Aquage is helping to prevent plastic waste from entering the ocean while also improving the lives of those who collect it,” says David Katz, founder and CEO of Plastic Bank. “By supporting ethical recycling ecosystems in coastal communities, Aquage is setting a hair care industry standard for environmental and social impact.”
Aquage, a division of Beauty Quest Group, offers a complete portfolio of premium formulations for care, styling, thermal protection, texturizing and finishing. Harnessing the benefits of the most pristine and effective ingredients from the sea, every product contains the proprietary complex, AlgaePlex - a blend of 8 marine botanicals, that nurture, strengthen, smooth and protect hair. The line’s signature spa and sea inspired fragrance evokes luxury and tranquility.
ABOUT BQG: Beauty Quest Group is a leading integrated manufacturer and marketer of professional and specialty retail hair care products, including Rusk®, Aquage® and One ‘n Only®. For further information, please visit www.beautyquestgroup.com.
ABOUT Plastic Bank: Plastic Bank empowers the regenerative society. We build ethical recycling ecosystems in coastal communities and reprocess the materials for reintroduction into the global supply chain as Social Plastic®. Our members receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. Our proprietary blockchain platform secures the entire transaction and provides real-time data visualization – allowing for transparency, traceability, and rapid scalability.
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Originally posted on Salon Today