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SEARCHWho we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world. First PersonWella North America ...
Who we are
Wella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world.
First Person
Wella North America Education Creative Director Carole Protat discusses the company’s commitment to innovation and the hairdresser.
Brand Heritage
Wella has been at the heart of hairdressing since its inception in 1880, passionately shaping the salon professional industry through ground-breaking innovation, creative inspiration, business-building programs, expert education and close salon partnerships. We are passionate about hair. Everything we do is inspired by our love of hairdressing and innovation. For more than 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity.
Identifying and inspiring trends
Wella Professionals is the industry pioneer of global trend intelligence. To showcase this unrelenting passion for excellence, we hold our annual TrendVision Awards competition, identifying the most inspiring, talented and cutting-edge trend innovators who are the pulse of today’s hair creativity. The trends we develop become more than cutting-edge fashion—they embrace all aspects of art and culture from architecture, music and design.
“Our innovation ranges from product formulation, package design and supply systems to consumer communications, world-class industry education and business models for salon owners. We invest more in innovation than any other company in our industry.” —CAROLE PROTAT
Formulation for Success
Our leveling system spreads from level 2 (darkest brown) to 10 (lightest blonde) and we are using an international numbering system for tones spanning from 0 to 9, defining the degree of warmth or coolness of a shade. Our color lines are also grouped in tonal families to facilitate the navigation and choosing the right shade for clients. Special blondes (Level 12) round up the shade palette for shimmering, blonde effects and Special Mix shades (Pure Mix Tones) expand tonal creativity.
Brand Basics
Clairol Professional: 800.221.4900
Follow us:
Facebook: clairolpro
Facebook:wellausa
Instagram:wellahairusa
Twitter:wellahairusa
YouTube: WellaUSA
Advanced Academy:
Wella World Studio, New York, New York;
Wella Studio LA, Woodland Hills, California;
Wella Studio Atelier, Miami Beach, Florida;
See wellainteractive.com for full class schedule.
Color Educators:
Wella Professionals: Sonya Dove, Michael Haase, Eric Lindsey, Aubrey Loots, Alexandra Matiz, Mark DeBolt
Clairol Professionals: Anita Gutierrez, Caroline Kim, Kenneth Collins, Ingrinette Pope, Oliver Adams
Resources:
For technical and inspirational videos, how-tos, step-by-steps, collections and product knowledge, search for “Wella Education” on the iTunes App store or Google Play.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
