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LAUNCHED: Sebastian Professional's 2017 What's Next Awards

Maggie Mulhern | August 27, 2017 | 7:18 PM
Hair by Omar Antonio, Twisted collection.
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Hair by Omar Antonio, Twisted collection.
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Hair by Anthony Cole, Twisted collection.
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Hair by Anthony Cole, Twisted collection.
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Hair by Anthony Cress, Twisted collection.
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Hair by Anthony Cress, Twisted collection.
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Design Team Members, models and Sebastian Professional team.
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Sebastian Professional Design Team Members, from left: Anthony Cole, Omar Antonio and Anthony Cress
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Sebastian Professional's 2017 What's Next Awards was launched in NYC tonight with an industry and press event, introducing the "Twisted" Collection to be used as inspiration for entrants. Christina McCarver, North American Director of Education offered an overview of the competition and then introduced the Sebastian Professional Design Team members Anthony Cole, Omar Antonio and Anthony Cress and their models, each sporting a different expression of texture from gentle to extreme. The new collection is chock full of curly hair - hair that is curled by nature or by hot tools. There are 6 Twisted products designed to ensure that these curls not only survive but thrive. 

Check out these two videos. The first is an overview of the competition from Christina McCarver, and the second is an overview of the looks introduced at the event.

 

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