
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Wella Global Creative Director of Care & Styling answers 5 questions about fashion week and life as a master stylist during a break from his ITVA 2017 duties.

Eugene Souleiman is a member of the 1 percent - that's 1 percent of the top hairdressers in the world. The master stylist, Wella's Global Creative Director of Care & Styling, is in London serving as a judge and mentor for Wella Professionals International Trend Vision Awards (ITVA).
Famous for his work and one of the most sought after artists to serve as lead during fashion week, Souleiman met with the press during a press conference and had a private chat with MODERN's Beauty and Fashion Director Maggie Mulhern. Here are his answers to five burning questions:
WHICH WERE TWO OF THE MOST EXCITING LOOKS OR EXPERIENCES YOU HAD AT THE SPRING/SUMMER 2018 SHOWS AND WHY?
The Thom Browne show, from a hairdressing and technical perspective, was the strongest show. It was clean and minimal but intricate at the same time. You need to have a true skill set to create that look. Every mistake shows so the hair had to be precise.
Margiela required 4 days of fittings for the hair and makeup artists. Normally a fitting is 4 hours. It was quite an unusual process. We shot everything and did a step by step on each look. If you want to do something different the process has to be different.
WHAT SKILLS DO YOU NEED TO BE A GOOD FASHION WEEK HAIRDRESSER?
You have to be willing to work hard. You have to know everything because you never know what you are going to be doing. You need to know how to braid and how to put hair up – in a texture Parisian way. You have to know how to create waves and big hair. You have to know how to work with wigs and create a perfect wrap. You must be confident and know how to control hair. Get the best training you can get. Realize you have to constantly learn and you’re never going to be perfect. Take your work seriously but don’t take yourself seriously.
WHAT DO YOU DO FOR INSPIRATION?
Sometimes mistakes can be inspiring. The mistake could be the magic that it was meant to happen. Lately I’m into woodwork furniture. I draw. I was in a band. What I find interesting is chef Heston Blumenthal, a former chemist. He creates food that’s sensorial. He understands chemistry and ingredients. For inspiration I really just follow my heart. It hasn’t let me down.
WHICH IS YOUR FAVORITE PRODUCT AND TOOL?
Of all products: Sugar Lift. I just love it and for different reasons. For me it’s a great wet styling product. I use it like a gel. It gives a satin texture. I love that it makes hair feel like it processed, and makes it feels lifted and softer. For hot tools I’m using GHD irons, but I’m using them for what they’re not designed for. I use them to create discord and to create mistakes – imperfectly perfect.
HOW DO YOU SEE ALL THE WORLD CHAOS IMPACTING THE HAIR INDUSTRY?
(paraphrased) In the world right now we are in a very interesting time. Especially for women. Politics are changing people’s heads. If I look at how that translates into fashion and hair, there is a diversity in culture - new glamour and a stronger feeling toward being an individual and who you are. A lot about wearing your hair right now is about subtle nuance. I think we’re kind of in a very realistic time. Right now it's cool to be who you are.
(Check out this short video to hear the complete answer)

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.