Aveda announced the appointment of April K. Anslinger to senior vice president/general manager, Aveda – North America, effective February 20, 2018. She will report directly to Chris Good, president, North America, with a matrix reporting line to Barbara De Laere, senior vice president, global general manager, Aveda.

Based at the brand’s global headquarters in Blaine, Minnesota, Anslinger will be responsible for optimizing Aveda’s growth potential in North America. She will lead a  team of executives to develop and execute Aveda’s North America go-to-market strategy –overseeing North America Marketing, Retail, and Field Sales and  ducation. Her role will include driving a winning strategy for Aveda’s retail channels, including its salons and spas, Experience Centers, Online and omnichannel. She will also lead the brand’s digital marketing and social media strategies in North America, and further drive consumer engagement across all touchpoints.

Anslinger joins The Estée Lauder Companies from Schwan Food Company, where since 2016 she served as Chief Growth Officer of their Consumer Brands business unit, overseeing the vision, P&L, growth plans, brand transformations, digital capabilities, go-to-market sales strategy, organizational structure and culture. Prior to this role, she served as Global Brand Leader, Herbal Essences at Procter and Gamble where she spent 15 years in positions of increasing responsibility, primarily in its hair care division. During her tenure, she led Herbal
Essence’s global business in North America, Europe, Latin America, and Asia. She also gained extensive expertise in the North American hair care market, driving brand identities, innovation, revenue growth, go-to-market strategies and digital strategies for a number of P&G hair care brands.

“April is an inspiring leader with an exceptional ability to build and grow brands and drive innovation," says Good. "Her deep expertise in hair care and experience shaping winning go-to market and retail channel strategies position her well to take on this important role for the Company and our North America business.”

 De Laere added, “April’s strong brand stewardship, as well as her consumer and hair care expertise will be a significant asset to our team and our future growth in North America.”

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