
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Founder of Farouk Systems, Dr. Shami has devoted much of his time to international peace efforts.

Dr. Farouk Shami
Farouk Systems
National Defense University (NDU) Foundation Chairman and retired US Army Brigadier General Jack A. Pellicci recently appointed Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc., as the Foundation’s Special Representative and Adviser for International Affairs. Dr. Shami has served the Nation Defense University (NDU) Foundation as a Board Member for the past 7 years. His dedication and generous support of the NDU Foundation has significantly enhanced the goals for all graduates and especially for the International Fellows.
The NDU Foundation seeks to drive excellence and innovation in the faculty and student body through external partnerships, financial support and original initiatives bringing together industry and individuals with military, diplomatic and intelligence leaders to ensure our collective national and international security.
The purpose of this position is to significantly strengthen ties between the Foundation, the International Fellows, the International Student Management Office (ISMO) and the University. The decision was based on Dr. Shami’s involvement with, and support for, the International Fellows Program and his extensive international business experience. His guidance and counsel to the NDU Foundation will be extremely valuable to help increase support of the NDU International Fellows Program. Equally important is that it will emphasize the increasing importance of the International Fellows (IF) program to the long-term strategic interests of the United States.
Dr. Shami came to America over 50 years ago. Growing up in Palestine, he learned the importance of peace in the world and how he wanted to make a difference. He arrived in America with only $71 dollars in his pocket as a student, however he entered cosmetology school and secured his license as a hairdresser. It was here that he began to utilize his profession as a platform to bring people together and create environmentally conscious hair care products and hair color. After forming his own company with his best friend and business partner, John McCall, Farouk Systems, Inc. became the makers of BioSilk and CHI in 1986. He has attained 25 patents and distributes his products world-wide. Dr. Shami has helped to build schools for education and manufacturing plants in the Middle East to help those in need of a career or simply a job. Here in the United States, his company has over 500 CHI Partner Schools to help educate students in the field of cosmetology and employs over 2000 people. He continues his work of protecting the environment, holding true to strong ethics and devoting his time to the betterment of mankind and the world.
In addition to his humanitarian efforts, he serves on the board for many organizations and is a frequent speaker on leadership at Harvard University. His many awards include: The Palestinian Diaspora Award, The International Salon/Spa Business Network (ISBN) Legend Award, Apollo Green Award, Beautymaker Award (BMA) & BMA's First World Humanitarian, Arab American Businessman of the Year, 2003 Ameristar Award, 2018 Outstanding Arab American Philanthropist Award to name a few.
According to Dr. Shami, “This appointment is truly an honor and I am most grateful to the NDU, NDU Foundation and the Board of Directors for this wonderful opportunity. Serving the interest of the United States of America and honoring our military has, and always will be, a priority in my life. This is the land of opportunity that has allowed me to live the American dream, serve my country and be American by choice.”

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai