Close
Industry News

Wella Professionals Launches Wella Color DJ: The Ultimate in Color Personalization

Anne Moratto | August 10, 2018 | 10:00 AM

At the North American Wella TrendVision Awards on July 16th at Caesar's Palace in Las Vegas, Coty Professional hosted guests at the inaugural Coty House of a Beauty, an exclusive, immersive event featuring the latest product innovations across the entire portfolio.

The showcases included Wella Color DJ from Wella Professionals, a new innovation in hair color personalization. An in-salon device for stylists to design and create ultra-personalized color masks, it was demonstrated on platform to a group of editors and guests by Paula Rufo, Professional Hair Care Research and Development Senior Manager and David Sarro, Professional Hair Care Research and Development Global Director. 

With this new system, 60 billion color combinations are possible, with bespoke care and fragrance, that only a stylist can create. Clients can maintain their unique salon look at home with an ultra-personalized Couture Color Mask.



Facebook Comments

More from Industry News

Industry News The Spa at Ashford Castle, Cong, County Mayo, Ireland.
Industry News

SPA TOUR: Fit For A King

Alison Alhamed and Maggie Mulhern | August 6, 2018

MODERN visits The Ashford Castle in Ireland to see how the award-winning spa blends old-world therapies with modern technologies and professional skin services.

Load More