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Wella Professionals Launches Wella Color DJ: The Ultimate in Color Personalization

The future of ultra-personalization in color.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
August 10, 2018
Wella Professionals Launches Wella Color DJ: The Ultimate in Color Personalization

 

1 min to read


At the North American Wella TrendVision Awards on July 16th at Caesar's Palace in Las Vegas, Coty Professional hosted guests at the inaugural Coty House of a Beauty, an exclusive, immersive event featuring the latest product innovations across the entire portfolio.

The showcases included Wella Color DJ from Wella Professionals, a new innovation in hair color personalization. An in-salon device for stylists to design and create ultra-personalized color masks, it was demonstrated on platform to a group of editors and guests by Paula Rufo, Professional Hair Care Research and Development Senior Manager and David Sarro, Professional Hair Care Research and Development Global Director. 

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With this new system, 60 billion color combinations are possible, with bespoke care and fragrance, that only a stylist can create. Clients can maintain their unique salon look at home with an ultra-personalized Couture Color Mask.



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