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Empty appointment slots cost money you can never recover. Industry consultant Aaron Sonnenschein shares practical salon marketing strategies to attract new clients, improve client retention, increase rebooking, and keep your appointment book full year-round.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Mastering your chosen extension method is the key to delivering seamless, comfortable, and long-lasting results. See the step-by-step techniques that Donna Bella Ambassadors Olivia Thompson and Lo Wheeler Davis use to get the perfect install every single time.
For Mish Jolie (@meltedbymish), success isn't measured by how busy you are, it's measured by how fulfilled you feel. The Connecticut-based stylist, educator and MODERN SALON 100 honoree has built a career around balayage, lived-in brunettes and razor cutting.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Amanda Harsche has built her career on two simple beliefs: never stop learning and never stop connecting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
Transformation artist Melissa Dawn has spent more than two decades building a career that's equal parts creativity and business strategy. Dawn is known for dramatic transformations, creative color and a philosophy that encourages beauty professionals to keep learning, set healthy boundaries and define success on their own terms.
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
This growing, must-attend industry event honors leaders across hair, nails and wellness while creating opportunities for the next generation.
Premiere Orlando 2026 welcomed more than 54,500 visits from beauty professionals and students.
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Thanks! Naturals product lineup includes fizzing bath soaks and glow butters to roll-ons, balms, and body and hair mists, and each product delivers an instant sensory boost
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
