MENU
SEARCHSet yourself apart from the competition by making long-lasting impressions on your clients. Here are 13 ways you can start doing this right now!
Getty Images
With all of the clients who sit in your chair, you’re bound to come across a few (or many) strong business relationships—they even can become friends after a while. As stylists, you touch the lives of your clients in big and little ways every day—why not find ways to connect with them a little better?
This was the theme for the Business Forum at L’Oreal Professionnel’s global community event for emerging salon owners and hairdressers. International hairdressers Jennifer Macdougall, Jo Blackwell-Preston and Heath Grout shared their latest hair trends and techniques in front of 2,500 worldwide attendees.
Even though the event is over, MODERN brings you those tips! Here, NYC Celebrity Hairstylist Jennifer Macdougall (@JenniferMacDougall) and CEO of DopDop NYC Jo Blackwell-Preston (@BlackwellJo) give you advice on how to better connect with your clients:
1. Teach your guests how to recreate their hairstyle at home.
2. Ask questions, use eye contact, listen and sit at eye level when consulting.
3. Suggest change, even if it's subtle changes like cutting a new fringe or adding balayage.
4. Take before and after photos!
5. Create how-to videos/posts on social media using your favorite hair products and showing your clients how to use the products.
6. Research the trends and share them with your clients in-person, through social media and email.
7. Tag your customers so that they know you’re communicating with them (even when you’re not). For every person that left a comment, comment back to let them know you're with them.
8. Hold client appreciation nights. "On the third Thursday of every month, we have an event with a DJ, sparkling wine, appetizers and giveaways sponsored by our brands. It provides another way to talk and connect with our clients," says Blackwell-Preston.
9. Allow clients to show off their items in your space. If they have an art opening, are in a play, etc. – go to as many of their events as possible. It’s about being involved in what they’re involved in–they support us by coming in, but when we support them by going to their events it leaves a deep impression. Artists supporting artists.
10. Introduce clients to other clients, facilitate relationships and allow them to connect in your salon. A personal recommendation from business-to-business is a big endorsement that enhances your relationship.
11. Hold events for celebratory milestones. "Dop Dop Salon’s 20th anniversary is coming up, so every third Thursday of the month will hold a different event than ones we’ve done in the past," says Blackwell-Preston.
12. Promotion on Facebook and IG with video content is key to gain new customers. "Since we’re based in NYC, we go all over Soho with our cards and personally introduce ourselves to vendors in Soho and offer them a discount, which makes them more inclined to visit us after associating a name with a brand," says Blackwell-Preston.
13. Gilt is a great referral – it’s where savvy women go to try new ideas. The customers who show up are looking for a new place to go and have no idea how to get it. "All of our artist profiles are on Gilt, allowing possible clients to check us out and request certain stylists," says Blackwell-Preston.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
