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Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
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If you have a passion for hair and, especially, hair color, there's no doubt you've heard of Guy Tang. Tang took social media by storm through his constant postings of vibrant hair color finishes.





















Guy's YouTube gives the tutorial for this one! Here, he partnered with his #HairBestie and #HairWifey @vividartistichairdesign for these two incredible looks.
@GUY_TANG
If you have a passion for hair and, especially, haircolor, there's no doubt you've heard of Guy Tang. Tang took social media by storm through his constant postings of vibrant haircolor finishes in bright, vivid Pravana shades; metallic Kenra hues; and taking Olaplex to the masses by being an ambassador for the bond-building additive.
The Tulsa, Oklahoma, native moved to Los Angeles about seven years ago and has since become a near-household name. He has more than 1 million Instagram followers, and his following grows by the thousands every day. It's nearly impossible to get into one of his live Periscope casts filled with his #hairbesties (including many collaborations with his #hairwifey @vividartistichairdesign) because not only is he incredibly talented, but he also takes viewers along on an educational journey so they can learn the techniques, formulas and fun behind each look. His Paranormal Hairtivity videos make us laugh so hard--but we are also blown away by the artist's incredible talent, skill and charm.
To help celebrate MODERN's December issue theme of Best.Year.Ever, here's our roundup of, what we consider, some of Tang's BEST Instagram looks. And, you probably already are, but make sure you follow him on Instagram @GUY_TANG.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.