MENU
SEARCHSocial media for the salon, this isn’t your teenager’s social status friends; it’s not as easy as it looks. So, what does it take to be a social media community manager for a salon? With a mouthful of job responsibilities, it ...
Social media for the salon, this isn’t your teenager’s social status friends; it’s not as easy as it looks. So, what does it take to be a social media community manager for a salon? With a mouthful of job responsibilities, it is not uncommon for community managers (CMs) to get confused with what is required to create a successful social strategy that brings in an ROI. As the founder of a company that specializes in just that, let me break it down for you:
Empathy
While it may be easy to only focus on just one aspect of the business (think Meryl Streep in The Devil Wears Prada), learning how to understand and listen to your community will not only make your job easier, but everyone else’s around you as well.
Communication
Sharpen those pencils ladies and gentlemen, communication skills are one of the top skills salons (or any employers) look for; without them you will get nowhere. The bottom line? Communicating clearly is a vital part of elevating worker - and employer - satisfaction.
Passion
While it’s easy to be jazzed about the ‘sexy’ services at your salon, it’s important to be driven and excited about all aspects of the business. There is no room for half-heartedness in the social media workplace. A great community manager drives the community to be passionate and energetic about what you spend all day talking about.
Thick Skin
Here’s a tough one: a community manager faces a lot of “constructive” criticism on a daily basis. As we all know, the Internet is often times the place where people hide behind their computers and let the angry words fly across their keyboards. Don’t let this get to you. Patience and thick skin is key. Having thick skin is not only necessary in a marketing setting, but for pretty much every professional role in order to succeed.
Creativity
So, after you managed the skills of not-being-a-jerk, talking, enthusiasm and learned how to hold back the tears, what more can you possibly do? Think creativity, add uniqueness, and build vision. A community manager should value innovation and imagination, keeping the community engaged and excited for what’s to come.
Got what it takes? Then tell me about it. How are you taking your business to the next level with your social endeavors? The sky’s your limit and I know that you won’t stop there.
As always, if you have questions don’t hesitate to connect!
Facebook: www.facebook.com/evokebrandstrategies
Blog:http://www.ideasthatevoke.tumblr.com
LinkedIn:www.linkedin.com/in/kellyehlers
Pinterest: http://www.pinterest.com/ideasthatevoke
About Ideas That Evoke:
At Ideas That Evoke we develop digital, social media and mobile strategies for salon professional, beauty and luxury brands. As branding and public relations veterans, yet early adopters of all things digital and social media, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
