
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Sarah Crews, a master braid artist, shares her seven tips to creating amazing braids.

Braids by Sarah Crews.
Sarah Crews (@hairbysarahcrews and @blacktieandblush) is a master braid artist. Based in Nashville, Tennessee at Studio Gaven Haircolour, Crews travels and teaches hair styling to artists in salons across the United States for Kerastase. "Braiding has become an often-requested element in bridal styles over the last few years." Here the artist shares her 7 tips for creating perfect braids:
MUSCLE MEMORY: Get the placement of your fingers worked out on the first stitch. Everyone braids differently. Find your comfort spot on that first complete step of the braid before moving on. Repeat the first stitch over and over until you are comfortable with it. Then you can move on to either repeating it all the way down the strand or going on to the next step of adding in hair.
STAY ORGANIZED: Learn your pattern well and repeat the steps to yourself as you go so that you don’t get confused. For example, with a four-strand braid, you might say to yourself, “over, under, under over.”
DON'T WORRY ABOUT PERFECTION: Just get the hair where it needs to be with each stitch. If you have developed your finger-placement strategy on the first stitch, you should have a good sense of how to get the strands in place. You can always adjust, tighten and/or straighten as you go. There’s no need to rush. Take your time.
START SIMPLE AND BUILD UP TO COMPLEX: Be sure you have a traditional, three-strand braid mastered before going on to a French Braid or Dutch Braid.
EXPAND, EXPAND, EXPAND: Even simple braids can be made to look amazing by “petaling” the strands.
PRACTICE!: Whether you are working on tight, intricate braiding, trying to develop dexterity, or complex braids expanded for drama. There really is no way around improving, except to just keep working at it!
Crews recently launched an on-site hair and makeup company, Black Tie And Blush Her hand selected Nashville artists travel on-site to create a luxury experience for brides and their friends and families to get them ready for "the big day."

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