MENU
SEARCHamika is supporting HairToStay, a nonprofit organization that helps cancer patients get access to scalp-cooling therapy, with the launch of a limited-edition version of its Soulfood Nourishing Mask.
In anticipation of Breast Cancer Awareness Month in October, amika has introduced a limited-edition version of itsSoulfood Nourishing Mask to support HairToStay, a nonprofit organization that works to increase awareness and provide financial support for cancer patients to receive scalp-cooling technology during chemotherapy treatment to prevent hair loss. The limited-edition amika x HairToStay Soulfood Nourishing Mask will support HairToStay with four dollars from every mask going towards their mission.
amika's Soulfood Nourishing Mask restores hair’s natural vibrancy and health from the inside out. This ultra-rich mask is packed with vitamins and nutrients to condition the hair—making it soft, silky, and smoother than ever. Used as a weekly treatment or as a daily deep conditioner, this sea buckthorn-infused formula is rich and creamy but will never weigh hair down. Formulated with jojoba seed oil, powerful antioxidants, and vitamins, Soulfood Nourishing Mask has been clinically tested to leave hair 7x more moisturized and 87% more repaired after one use. Perfect for all hair types, especially those in need of deep hydration.
In 2018, amika launched a partnership with HairToStay with an ongoing initiative of donating one percent of all e-commerce sales from loveamika.com to HairToStay, while also providing the option for their customers to add an additional donation at checkout. Throughout the year, they also support their network of salons in their efforts to fundraise for HairToStay through salon-a-thons and other events.
Founded in 2016, HairToStay began with a mission of building a nationwide subsidy program for scalp cooling technology, supported by partnerships with both philanthropic and commercial organizations. Recently granted FDA Clearance, scalp cooling is not covered by most insurance providers and thus inaccessible for many undergoing treatment. The organization works to broaden the understanding and accessibility of scalp-cooling treatments in the US.
By using a scalp cooling system during chemotherapy treatments, hair loss can be prevented by impacting two cellular processes. Scalp cooling works by constricting the blood vessels in the hair follicles, thereby exposing them to less of the chemotherapy medication that often results in total hair loss. Additionally, the chemotherapy’s effects on the hair follicle are reduced due to the slowing of the cellular metabolism. By inhibiting hair loss, scalp cooling technology works to maintain a sense of normalcy and privacy in a patient’s life and can thwart the emotional damage that hair loss can often cause.
The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair
Thanks! Naturals product lineup includes fizzing bath soaks and glow butters to roll-ons, balms, and body and hair mists, and each product delivers an instant sensory boost
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Seborrheic dermatitis affects more than just the scalp. Here's how stylists can learn to see the signs and guide clients toward care.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
From Colorado to New York, a new ranking looks at where life with your furry sidekick is easiest and most challenging.
In this content series, we're focusing on artists who found a niche that really speaks to them and work for their career. Henry "Tribes" Amoloja (@theweightedcape), is based in Dallas, TX, and practices sensory-friendly barbering.
Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
YouGov report explores anti-aging attitudes, skincare routines, Botox awareness, and how prevention-minded consumers are shaping the beauty and wellness market.
The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.
Los Angeles-area businesses are offering full-circle wellness services while also creating a community hub.
Hair loss is a concern that nearly everyone encounters personally or through someone they care about. Understanding the different types of hair loss and the available treatment options can help individuals make informed decisions about their next steps.
Heat opens circulation and prepares tissue. Red light works at the cellular level to support repair and renewal.
As we enter 2026, surveys show health and wellness at the top of New Year’s resolutions globally, again. Based on Google Trends analytics, clinicians highlight the biggest health and wellness trends for 2026, from rising interest in electric medicine to the threats of extreme diets.
We all know that a snatched ponytail looks effortless but that it takes work. Sometimes, the same is true of a snatched jawline.
For salons and stylists ready to tackle hair-thinning, understanding the why, building the right network of partners, and offering scalp-focused services will be key.
