Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Follow Antoinette Beenders on Instagram @antoinettebeenders to see behind the scenes looks at the collection.
A.P.O.H.: A Collection by Antoinette Beenders and X-Presion for Aveda
See the latest, colorful hair collection from Aveda and their Senior Vice President of Global Artistry, Antoinette Beenders in collaboration with X-Presion.
by Staff
May 10, 2023
Hair: Antoinette Beenders & X-Presion
Photography: Miguel Reveriego
Aveda
1/11
1 min to read
Aveda is thrilled to share with you their newest collection from SVP, Aveda Global Artistry, and Antoinette Beenders (@antoinettebeenders) in collaboration with X-Presion (@xpresioncreativos) for Aveda.
A.P.O.H. (A Piece of Hair) is a groundbreaking collection that took inspiration from a Japanese fashion designer known as a pioneer of fabric technology. The collection explores the artistic use of “a piece of hair” as the medium or fabric. Each look is designed for the human head and the shape the hair itself creates as it moves in three dimensions.
“The hair creates a sensory experience of fluidity and modernity as it moves,” said Beenders, “in this way we have evoked and brought the hair to life with the graceful movement of dancers.”
And, true to the Aveda mission, these looks incorporate hair that has been reused and given new life using 100% vegan Aveda Hair Color along with bond-building Botanical Repair. Truly, the collection honors “a piece of hair” by treating it with the utmost respect.
The collaboration between Antoinette Beenders and X-Presion is like a jam session of music legends, freestyling in the pure joy of creativity, wisdom and experience embedded in their hands—and venturing fearlessly into the future.
Credits
Hair: Antoinette Beenders & X-Presion
Photography: Miguel Reveriego
Styling: Belen Antolin
Makeup: Lolita Makeup
Subscribe to Our Newsletter
More Galleries
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
milk_shake Presents “LAMINAR” Collection by Shelley Lane, milk_shake Global Artistic Ambassador
milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Perfect Celebrity: Ulta Beauty Artists on Treating Every Client Like a Star
Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.
by Anne Moratto
EDGE Academy Unveils “GlassCandy,” a Six-Look Collection That Blends Precision With Ease
Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.
by Anne Moratto
Golden Threads: Oribe’s Gilded Gift Sets
Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe
Celebrating an Icon: Oribe Dry Texturizing Spray
Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe
A-Temporal 01: A Collection by Sebastián Forner and Víctor Fernández
Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.
Lloyd Court’s “Raw” Inspires Colorists with Creative Placement and Storytelling
An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."
by Anne Moratto
Olivia Garden Unveils Dream Hair Lookbook: A Vision of Timeless, Effortless Beauty
Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.
by Anne Moratto
No Glam Wasted: Mentorship Meets Sustainability in a Forest-Set Photo Collection
Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.
Gaining Momentum: NAHA Finalist Collection for Styling and Finishing
Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.
by Anne Moratto
Spirited: A Colorful Collection by Carol Ritchie
Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.
The 2025 CHI Harmony Collection by Mego Ayvazian
Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.