Travel Tuneups: Wellness Retreat in Portugal for a Healthier 2027
From restorative treatments to personalized fitness and nutrition, Longevity Senses Cascais offers three wellness getaways to help guests build healthier habits.
by Anne Moratto
Ask the Experts: Flaunt Your Creativity
How can a stylist or colorist use social media to best showcase their work? How do you best showcase hair color for a photo shoot?
by Staff
January 29, 20133 min to read
How do you best showcase hair color for a photo shoot?
“Remember color is what you compare it to. Things showcase well when you have something ‘next’ to them. For example, you make a beautiful Level-10 cool blonde and to enhance the shade you add panels of a cool slate. Not too busy, but enhancing the color to create a focus,” says Deb Gavin, international artistic director Keratin Complex Color Therapy. “You want to keep your sections of color work bold enough so that you don’t lose them. Fine slices of color won’t show up in print. If you’re looking to enhance a color and you just want a shadow, they work, but if you are looking to see them they would get lost. Colors ‘show’ really well also when they are almost too vibrant in real life. The camera loves it!
“One of the most important lessons I have learned is in the finish aspect. No product or minimal product is best. Hairspray and gels can dull your look, and once you have too much product the only thing to do is start over. Certain things can be cleaned up in post production but the best images are always the ones that are clean and true before that. You want to shoot your work thinking about how it would look blown up to poster size.”
Deb Gavin
Being a platform artist for Farouk Systems is the ultimate way to express my work. The stage allows me to show the emotional side of my creations. It also gives me the opportunity to break down the technical side of a cut, the reason for placement of a color, and the balance of the artistic style that separates me from the rest.
—Joe Anthony Pena
Farouk Global Artistic Team Council member
How can a stylist or colorist use social media to best showcase their work?
“Today, as a hair stylist, you don’t have to get the guests you get, you can get the guests you want by incorporating social media to showcase the work you love to do and the products you love to use,” says Patrick McIvor, artistic and techniCulture director for Goldwell and KMS California.
“Want new clientele? Use makeovers to boost your business. Instead of wishing, start showing the work you love to do on Facebook and Pinterest. You can reach your target market for free by advertising the looks you love to do on the right people. Want younger clients? Makeover a recent college graduate looking for a job. Who knows, maybe your new look will help them land one—what a story that could be!
“Hip wait staff, personal trainers, musicians…you know where to look. Document every makeover you do and create a Pinterest board with the images. Not only will your makeover board motivate new guests to find you via social networking, it will stimulate others as they ‘repin’ your amazing work, inspiring people all over the world! Each ‘repin’ is affirmation that your work is remarkable and contributing to others’ creativity.”
Subscribe to Our Newsletter
More Career
Pretty Empowered Helps Girls Explore Careers in STEM and Beauty
YWCA Metropolitan Chicago and Ulta Beauty Charitable Foundation (UBCF) brought together 150 girls ages 9–14 for Pretty Empowered, a hands-on experience designed to build confidence and introduce girls to careers options.
by Staff
How Giving Back Helped My Salon Stand Out in a Saturated Market
Like many hairdressers, I saw opening a salon as the next logical step. But I also wanted my salon to be a little different, and needed to figure out ways to stand out in a sea of salons.
My Salon Suite To Award 375 Scholarships to Future Beauty and Wellness Professionals in Partnership with Premiere & PBA
Powered by the brand’s Suite Relief Program, a North America initiative funds education and trade show access for students across cosmetology, barbering, esthetics, nail technology, and massage therapy.
The Scroll Stopping Stylist: Strategies for In-Salon Content Creation
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
by Anne Moratto
Why Salon Work Makes Your Body Ache & What You Can Do to Feel Better
We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro
by Anne Moratto
Paying It Forward: What I Wish I’d Learned in Beauty School
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
by Anne Moratto
Level Up Your Artistry
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
Challenging the Rules of Haircutting: An Interview with Nashville Artist Stan Newton
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
by Anne Moratto
How Beauty Professionals Can Evaluate and Expand Their Service Menus
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
by Anne Moratto
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
by Anne Moratto
Where Are Salon Suites Headed Next?
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
by Anne Moratto
Sport Clips Haircuts Hosts First-Ever Virtual Education and Career Experience for Stylists
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
by Staff
Physical Therapist Shares Best Posture Tips for Hairdressers and Nail Technicians to Prevent Neck, Back and Shoulder Pain
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
by Anne Moratto
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
How AI Can Help Independent Beauty Professionals Build Stronger, More Profitable Businesses
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
Pre-PRIDE: Finding Allies in the Beauty Salon
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
by Anne Moratto